Upcoming · exhibitor list · Hotels, Lodging & Travel

Fitur 2027: 554 exhibitors & sponsors

Fitur 2027 has 554 exhibitors and sponsors listed so far, heading to Madrid, Spain from 47 countries. Hotels, Lodging & Travel is the biggest block on the floor at 46% of the companies we matched, ahead of government & public sector and passenger transport & mobility. 353 of them were also at Fitur 2026; 5,176 from that list aren’t on this one yet.

20–24 Jan 2027IFEMA Madrid, Madrid, SpainOrganised by IFEMA MADRIDOfficial site ↗
554
exhibitors & sponsors listed so far
as of 5 Nov 2026
47
headquarters countries
most from Spain
6.4%
of Fitur 2026's exhibitors are back
353 companies
48
sectors represented

The show floor, by sector

Each square is a company we matched to a profile, grouped by its main sector. Hotels, Lodging & Travel makes up 46% of Fitur 2027; the gray block is the other 42 sectors combined.

  • Hotels, Lodging & Travel 136 · 46%
  • Government & Public Sector 22 · 7.5%
  • Passenger Transport & Mobility 21 · 7.1%
  • Events & Experiences 10 · 3.4%
  • Publishing & News 10 · 3.4%
  • Civic, Religious & Membership 8 · 2.7%
  • Everything else 88 · 30%

Each square is one company.

Who exhibits at Fitur

Company size and headquarters for the 319 exhibitors we matched. A mid-market floor: 41% have 51–1,000 employees.

Company size (employees)
  • 12 · <1%
  • 2–1055 · 18%
  • 11–5069 · 23%
  • 51–20066 · 22%
  • 201–50033 · 11%
  • 501–1,00025 · 8.2%
  • 1,001–5,00024 · 7.8%
  • 5,001–10,00011 · 3.6%
  • 10,001+21 · 6.9%
Headquarters country
  • Spain149 · 47%
  • United States21 · 6.6%
  • Italy19 · 6%
  • United Kingdom9 · 2.8%
  • France8 · 2.5%
  • United Arab Emirates6 · 1.9%
  • Germany5 · 1.6%
  • India5 · 1.6%
  • Egypt5 · 1.6%
  • Brazil4 · 1.3%

353 came back from 2026

Comparing Fitur 2027’s list with Fitur 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet5,176were at Fitur 2026, not on the list so far Fitur 2027
Returning353at both — 6.4% of Fitur 2026’s companies
New201first seen at Fitur 2027 — 36% of this year’s list
At 2026, not listed yet
  • Palladium Hotel GroupHotels, Lodging & Travel · 10,001+ staff · Spain
  • Bahia Principe Hotels & ResortsHotels, Lodging & Travel · 10,001+ staff · Spain
  • Vincci HotelesHotels, Lodging & Travel · 1,001–5,000 staff · Spain
  • SOMOS ExperiencesEvents & Experiences · 201–500 staff · Spain
  • Only YOU HotelsHotels, Lodging & Travel · 201–500 staff · Spain
  • Welcome PickupsHotels, Lodging & Travel · 51–200 staff · Greece
  • Visit OmanHotels, Lodging & Travel · 51–200 staff · Oman
  • Magic TravelsHotels, Lodging & Travel · 201–500 staff · United Arab Emirates
New for 2027
  • IFEMA MADRIDEvents & Experiences · 201–500 staff · Spain
  • TravTalkPublishing & News · 11–50 staff · India
  • fvwPublishing & News · 51–200 staff · Germany
  • Travel Voice JapanPassenger Transport & Mobility · 11–50 staff · Japan
  • EMBRATUR - Brazilian Tourist BoardHotels, Lodging & Travel · 201–500 staff · Brazil
  • Celebrity CruisesHotels, Lodging & Travel · 10,001+ staff · United States
  • Ethiopian AirlinesPassenger Transport & Mobility · 10,001+ staff · Ethiopia
  • Oceania CruisesHotels, Lodging & Travel · 10,001+ staff · United States

Fitur 2027 exhibitor list

The first 25 of 554: sponsors and exhibitors from the show’s core sectors first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
IFEMA MADRID
ifema.es
Events & Experiences201–500SpainSponsor
PANROTAS
panrotas.com.br
Publishing & News11–50BrazilSponsor
TravTalk
travtalkindia.com
Publishing & News11–50IndiaSponsor
fvw
fvw.de
Publishing & News51–200GermanySponsor
L'Agenzia di Viaggi Magazine
lagenziadiviaggimag.it
Publishing & News2–10ItalySponsor
Travel Voice Japan
travelvoice.jp
Passenger Transport & Mobility11–50JapanSponsor
Alsa
alsa.es
Passenger Transport & Mobility10,001+SpainExhibitor
EMBRATUR - Brazilian Tourist Board
embratur.com.br
Hotels, Lodging & Travel201–500BrazilExhibitor
AEDH-Asociación Española Directores Hotel
aedh.es
Civic, Religious & Membership2–10SpainExhibitor
Escalabeds
escalabeds.com
Hotels, Lodging & Travel51–200United StatesExhibitor
Asociación Grupo Europa Viajes
grupoeuropa.com
Hotels, Lodging & Travel2–10SpainExhibitor
Iberia
iberia.com
Passenger Transport & Mobility10,001+Spain—
Amadeus
amadeus.com
Hotels, Lodging & Travel10,001+Spain—
Celebrity Cruises
celebritycruises.com
Hotels, Lodging & Travel10,001+United States—
Cvent
utm.io
Events & Experiences5,001–10,000United States—
Hilton
stories.hilton.com
Hotels, Lodging & Travel10,001+United States—
Hyatt
hyatt.com
Hotels, Lodging & Travel10,001+United States—
Meliá Hotels International
Hotels, Lodging & Travel10,001+Spain—
Norwegian Cruise Line Holdings Ltd.
nclhltd.com
Hotels, Lodging & Travel10,001+United States—
Ethiopian Airlines
ethiopianairlines.com
Passenger Transport & Mobility10,001+Ethiopia—
Hertz
hertz.com
Passenger Transport & Mobility10,001+United States—
Avis Budget Group
avisbudgetgroup.com
Passenger Transport & Mobility10,001+United States—
Catalonia Hotels & Resorts
cataloniahotels.com
Hotels, Lodging & Travel5,001–10,000Spain—
The Business Year
thebusinessyear.com
Publishing & News51–200United Arab Emirates—
Mews
mews.com
Hotels, Lodging & Travel1,001–5,000United States—
Want all 554 Fitur companies, with the people to contact?

Book a 15-minute call. We'll walk you through the full list and how we can help you reach the right people before the show.

Book a call →

Fitur exhibitors also show up at

The events sharing the most exhibitors with Fitur 2027. 31% of the companies we matched here also exhibit at World Travel Market (WTM) London 2026.

What people do with this list

Selling to exhibitors

Book meetings before Fitur opens

We'll walk you through all 554 companies and the decision-makers at each, then RocketSDR can research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at Fitur and World Travel Market (WTM) London already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Fitur 2027: quick answers

How many companies exhibit at Fitur 2027?

554 companies are listed as exhibitors or sponsors at Fitur 2027 so far, as of 5 Nov 2026. Of those, 35 are listed as sponsors and 6 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 319 of them to a company profile with industry, size and headquarters.

What industries exhibit at Fitur 2027?

Among the 295 exhibitors we matched, the largest groups are Hotels, Lodging & Travel (46%), Government & Public Sector (7.5%), Passenger Transport & Mobility (7.1%). In total they span 48 sectors.

Where are Fitur exhibitors from?

Exhibitors we matched are headquartered in 47 countries. The most represented are Spain (149), United States (21), Italy (19).

How many Fitur 2026 exhibitors returned for 2027?

353 companies from Fitur 2026's list of 5,529 are on the Fitur 2027 list so far (6.4%). 201 companies are new this year, and 5,176 are not listed yet.

Turn the Fitur list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.