Product analytics · updated Nov 2026

Companies using Segment: 4,274 found

We found Segment on the websites or inside the Android apps of 4,274 companies. The biggest group is SaaS / Cloud (11%), 50% are headquartered in United States, and 12% have more than 1,000 employees. Teams that use Segment are 17.2× more likely than the average company to also use Braze.

Segment by Twilio — Customer data platform for collecting and routing events.
  • Website 2,734 64%
  • Website + Android app 186 4.4%
  • Android app 1,354 32%
4,274
companies using Segment
12%
have 1,000+ employees
101
countries
1,958
Android apps we scanned embed it

Who uses Segment

Every company we found, by sector and business model from our company classifier. A company can sit in more than one sector, so shares add up to more than 100%.

By sector
  • SaaS / Cloud429 · 11%
  • Payments & Fintech314 · 8.3%
  • AI / ML306 · 8.1%
  • Ecommerce & Online Retail230 · 6.1%
  • Enterprise Software212 · 5.6%
  • Marketplaces & Sharing Economy192 · 5.1%
  • Retail (physical / general)188 · 5%
  • Data & Analytics179 · 4.7%
  • Fashion & Apparel179 · 4.7%
  • Digital Health & Telehealth173 · 4.6%
By business model
  • B2B1,528 · 48%
  • B2C1,212 · 38%
  • SaaS935 · 29%
  • Agency / Services507 · 16%
  • Marketplace330 · 10%
  • Enterprise / Sales-led327 · 10%
  • Manufacturer307 · 9.6%
  • D2C268 · 8.4%
By company size (employees)
  • 131 · <1%
  • 2–10635 · 15%
  • 11–501,215 · 29%
  • 51–2001,074 · 25%
  • 201–500496 · 12%
  • 501–1,000291 · 6.9%
  • 1,001–5,000329 · 7.8%
  • 5,001–10,00056 · 1.3%
  • 10,001+106 · 2.5%
By headquarters country
  • United States1,937 · 50%
  • India433 · 11%
  • United Kingdom256 · 6.6%
  • France144 · 3.7%
  • Canada133 · 3.4%
  • Australia129 · 3.3%
  • Germany93 · 2.4%
  • Brazil68 · 1.7%
  • Netherlands66 · 1.7%
  • Spain48 · 1.2%

What else Segment users run

How much more likely a Segment user is to also run each tool, compared with the average of the 436,194 companies across our technology pages. 17.2× means Braze shows up 17.2 times as often among Segment users as among everyone else.

Companies using Segment

A sample of 25 of the 4,274 companies, with the evidence behind each one. Book a call for the other 4,249.

CompanyIndustrySizeHQSeen onEvidence
Accenture
accenture.com
Management & Strategy Consulting10,001+IrelandWebsiteDNS: segment-site-verification record
OpenAI
openai.com
AI / ML1,001–5,000United StatesAppAndroid app: ChatGPT (1B+ installs)
Procter & Gamble
pg.com
Beauty & Personal Care10,001+United StatesAppAndroid app: Oral-B (5M+ installs)
Ambev
ambev.com.br
Food & Beverage (CPG / manufacturing)10,001+BrazilAppAndroid app: Zé Delivery (10M+ installs)
Anthropic
anthropic.com
AI / ML501–1,000—WebsiteDNS: segment-site-verification record
Airbnb
airbnb.com
Hotels, Lodging & Travel5,001–10,000United StatesWebsiteDNS: segment-site-verification record
Atlassian
atlassian.com
Enterprise Software10,001+AustraliaWebsiteSets Segment cookies
Red Bull
redbull.com
Food & Beverage (CPG / manufacturing)10,001+AustriaAppAndroid app: Red Bull Freestyle (100K+ installs)
HackerRank
hackerrank.com
HR, Staffing & Recruiting201–500United StatesWebsiteDNS: segment-site-verification record
Red Hat
redhat.com
Developer Tools & Platforms10,001+United StatesWebsiteDNS: segment-site-verification record
Grupo Modelo S.A. de C.V.
gmodelo.com.mx
Food & Beverage (CPG / manufacturing)10,001+MexicoAppAndroid app: BEES Mexico (1M+ installs)
Databricks
databricks.com
Data & Analytics5,001–10,000United StatesWebsiteDNS: segment-site-verification record
Unacademy
unacademy.com
EdTech & E-Learning5,001–10,000IndiaAppAndroid app: Unacademy: Learn & Crack Exams (100M+ installs)
PicPay
picpay.com
Payments & Fintech1,001–5,000BrazilAppAndroid app: PicPay Empresas: Conta PJ (5M+ installs)
Le Monde
lemonde.fr
Publishing & News501–1,000FranceAppAndroid app: Orthographe et grammaire (500K+ installs)
etisalat UAE
etisalat.ae
Telecom & Connectivity10,001+United Arab EmiratesAppAndroid app: Smiles: Food, Groceries & More (1M+ installs)
Ralph Lauren
corporate.ralphlauren.com
Fashion & Apparel10,001+United StatesWebsiteWebsite scan
Orange
orange.com
Telecom & Connectivity10,001+FranceAppAndroid app: Orange Max it - Côte d'Ivoire (10M+ installs)
Capital One
capitalone.com
Banking10,001+United StatesWebsiteDNS: segment-site-verification record
Tiffany & Co.
tiffany.com
Fashion & Apparel10,001+United StatesWebsiteWebsite scan
Nestlé Nespresso SA
nespresso.com
Food & Beverage (CPG / manufacturing)5,001–10,000SwitzerlandAppAndroid app: Nespresso Store (1M+ installs)
BairesDev
bairesdev.com
IT Services & Consulting1,001–5,000United StatesWebsiteDNS: segment-site-verification record
Intuit
intuit.com
Accounting & Tax10,001+United StatesAppAndroid app: TurboTax: File Your Tax Return (10M+ installs)
AB InBev
ab-inbev.com
Food & Beverage (CPG / manufacturing)10,001+BelgiumWebsiteDNS: segment-site-verification record
Under Armour
underarmour.com
Fashion & Apparel10,001+United StatesWebsiteDNS: segment-site-verification record
4,249 more Segment users

Book a 15-minute call. We'll walk you through all 4,274 companies and how we can help you reach the right people at each.

Book a call →

How we saw Segment

Each company is counted once, under the strongest evidence we found for it.

Website evidence
  • Script tag949 · 33%
  • DNS record651 · 22%
  • Inline script624 · 22%
  • Cookie331 · 11%
  • JavaScript global225 · 7.8%
  • Network request74 · 2.6%
  • Tag manager36 · 1.2%
  • Homepage scan6 · <1%
  • Script body1 · <1%
Biggest Android apps with Segment
  • ChatGPT1B+ installs
  • SoundCloud: Discover Music100M+ installs
  • ixigo Train,Bus Ticket Booking100M+ installs
  • ConfirmTkt: Train Booking App100M+ installs
  • VSCO: Photo Editor100M+ installs
  • Unacademy: Learn & Crack Exams100M+ installs
  • ViX: TV, Deportes y Noticias100M+ installs
  • Intuit Credit Karma50M+ installs
51companies added it to an app, last 12 months
82removed it from an app, last 12 months

Segment usage: common questions

How many companies use Segment?

We found Segment on the websites or inside the Android apps of 4,274 companies, as of 5 November 2026. 2,920 were detected on their website and 1,540 inside an Android app (186 both). This counts companies we can tie to a LinkedIn company page, so it is a floor, not a market total.

Which well-known companies use Segment?

Well-known companies using it include Accenture, OpenAI, Procter & Gamble, Ambev and Anthropic. The table above lists more, with the evidence for each.

What industries use Segment the most?

SaaS / Cloud (429 companies), Payments & Fintech (314) and AI / ML (306) lead, out of 3,780 companies we could classify.

Which countries have the most Segment users?

United States (50%), India (11%) and United Kingdom (6.6%). We see Segment at companies headquartered in 101 countries.

What tools do Segment users also use?

Compared with the average company in our data, Segment users are most over-represented on Braze (17.2×), Heap (16.0×), Fullstory (13.5×). The multiplier is how much more likely they are than average to run that tool too.

How do you know a company uses Segment?

We load company websites and look for Segment's fingerprints: the scripts and network requests it makes, its cookies and response headers, DNS records, and tags configured inside Google Tag Manager containers. We download and decompile Android apps from Google Play and look for Segment's SDK in the code and manifest (1,958 scanned apps embed it), then match each app to the company that publishes it. A company is only counted when we can tie the domain or app to its LinkedIn company page, and shared domains (link shorteners, site builders) are excluded, so a domain scan of bit.ly never counts as evidence about a brand that links to it.

Can I export the full list of Segment users?

Yes. Create a free RocketSDR account to filter all 4,274 companies by industry, size and country, find the right contacts, and start outreach. Developers can query the same data through the gtm.dev who_uses_tech API.

Turn Segment users into pipeline

Book a 15-minute call. We'll walk you through all 4,274 companies, the decision makers at each, and how RocketSDR can reach them for you.