Who advertises on Nextdoor?
A study of 1,115 company websites with the Nextdoor Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#14 of 14By tag adoption in the comparison panel, behind Snapchat Ads, Spotify Ads and Quora Ads.
3%of sites with the The Trade Desk tag also carry the Nextdoor Ads tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 1,115
- domains with the Nextdoor Ads tag
- #14
- of 14 ad platforms same websites for every platform
- 89%
- headquartered in United States
Where Nextdoor ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Nextdoor appears on 1,011 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Nextdoor
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the The Trade Desk tag are 11.9× as likely to carry the Nextdoor Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- The Trade Desk2.6% · 11.9×
- Spotify Ads2.5% · 11.4×
- Reddit Ads2.1% · 9.9×
- Pinterest Ads1.6% · 7.5×
- Snapchat Ads1.3% · 5.9×
- Quora Ads1.2% · 5.4×
- ChatGPT Ads (OpenAI)1.1% · 5.2×
- TikTok Ads1.1% · 4.9×
- X Ads1.0% · 4.6×
- Microsoft Ads0.9% · 4.3×
- Meta Ads0.5% · 2.2×
- LinkedIn Ads0.3% · 1.4×
- Google Ads0.2% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Network Rail networkrail.co.uk | Maritime & Rail | 10,001+ | United Kingdom |
Duke Energy Corporation duke-energy.com | Utilities & Power | 10,001+ | United States |
Upstart upstart.com | Lending & Credit | 1,001–5,000 | United States |
Maximus maximus.com | Government & Public Sector | 10,001+ | United States |
Dominion Energy dominionenergy.com | Utilities & Power | 10,001+ | United States |
SumUp sumup.co.uk | Payments & Fintech | 1,001–5,000 | United Kingdom |
Nextdoor nextdoor.com | Internet Media & Social Platforms | 501–1,000 | United States |
Brightspeed brightspeed.com | Telecom & Connectivity | 1,001–5,000 | United States |
The Woodland Trust woodlandtrust.org.uk | Nonprofits & NGOs | 201–500 | United Kingdom |
Poshmark poshmark.com | Marketplaces & Sharing Economy | 501–1,000 | United States |
Lemonade makers.lemonade.com | Insurance & Insurtech | 1,001–5,000 | United States |
Xcel Energy xcelenergy.com | Utilities & Power | 10,001+ | United States |
Alzheimer's Society alzheimers.org.uk | Nonprofits & NGOs | 1,001–5,000 | United Kingdom |
American Diabetes Association diabetes.org | Nonprofits & NGOs | 201–500 | United States |
ChargePoint chargepoint.com | EV Charging & Infrastructure | 1,001–5,000 | United States |
Ariat International ariat.com | Fashion & Apparel | 1,001–5,000 | United States |
Safelite safelite.com | Engineering & Technical Services | 10,001+ | United States |
CityFibre cityfibre.com | Telecom & Connectivity | 1,001–5,000 | United Kingdom |
British Heart Foundation bhf.org.uk | Nonprofits & NGOs | 1,001–5,000 | United Kingdom |
Georgia Power Company georgiapower.com | Utilities & Power | 10,001+ | United States |
Texas Health and Human Services hhs.texas.gov | Social & Family Services | 10,001+ | United States |
Mutual of Omaha mutualofomaha.com | Insurance & Insurtech | 1,001–5,000 | United States |
Flock flocksafety.com | Government & Public Sector | 1,001–5,000 | United States |
Wing wing.com | Last-Mile & Delivery | 51–200 | United States |
Virgin Active virginactive.co.uk | Fitness, Sports & Recreation | 5,001–10,000 | United Kingdom |
RSPCA rspca.org.uk | Nonprofits & NGOs | 1,001–5,000 | United Kingdom |
Per Scholas perscholas.org | IT Services and IT Consulting | 501–1,000 | United States |
5.11 fiveeleven.com | Fashion & Apparel | 1,001–5,000 | United States |
Defenders of Wildlife defenders.org | Nonprofits & NGOs | 51–200 | United States |
Crisis crisis.org.uk | Nonprofits & NGOs | 501–1,000 | United Kingdom |
Vacasa vacasa.com | Hotels, Lodging & Travel | 1,001–5,000 | United States |
Olive Garden olivegarden.com | Restaurants & Food Service | 10,001+ | United States |
Vital Farms vitalfarms.com | Food & Beverage (CPG / manufacturing) | 501–1,000 | United States |
LA Clippers clippers.com | Arts, Culture & Live Entertainment | 201–500 | United States |
Winn-Dixie winn-dixie.com | Grocery & Convenience | 10,001+ | United States |
The Winn-Dixie Company winndixie.com | Grocery & Convenience | 10,001+ | United States |
Auto-Owners Insurance auto-owners.com | Insurance & Insurtech | 5,001–10,000 | United States |
The Michael J. Fox Foundation for Parkinson's Research michaeljfox.org | Nonprofits & NGOs | 51–200 | United States |
RaceTrac racetrac.com | Grocery & Convenience | 5,001–10,000 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Nextdoor Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Nextdoor Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for ads.nextdoor.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for ads.nextdoor.com.
Nextdoor advertisers: common questions
Is this the total number of Nextdoor advertisers?
No. We detected the Nextdoor Ads tag on 1,115 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Nextdoor?
In our comparison panel, 3% of sites with the The Trade Desk tag also carry the Nextdoor Ads tag, against 0.2% of the full panel. Next come Spotify Ads (2%), Reddit Ads (2%) and Pinterest Ads (2%).
Which companies use Nextdoor for advertising?
They include HelloFresh, Network Rail, Duke Energy Corporation, Upstart and Maximus. The table on this page lists more.
How does Nextdoor compare to other ad platforms?
Within our 468,601-site tag-manager panel, Nextdoor ranks #14 of 14 major ad platforms by detected sites, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is ads.nextdoor.com?
It serves Nextdoor pixel — the tag advertisers add so Nextdoor can measure ad clicks and conversions on their own site. Its presence means a site has set up Nextdoor Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Nextdoor Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "ads.nextdoor.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
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