Who advertises on Microsoft Ads?
A study of 72,150 company websites with the Microsoft Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#4 of 14By tag adoption in the comparison panel, ahead of TikTok Ads, ChatGPT Ads (OpenAI) and Reddit Ads.
63%of sites with the Quora Ads tag also carry the Microsoft Ads tag, compared with 14% across the panel.
- 1,268,817
- company websites analysed
- 72,150
- domains with the Microsoft Ads tag
- #4
- of 14 ad platforms same websites for every platform
- 36%
- headquartered in United States
Where Microsoft Ads ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Microsoft Ads appears on 66,364 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Microsoft Ads
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Quora Ads tag are 4.4× as likely to carry the Microsoft Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Quora Ads63% · 4.4×
- Nextdoor Ads61% · 4.3×
- ChatGPT Ads (OpenAI)52% · 3.7×
- Reddit Ads52% · 3.7×
- Spotify Ads51% · 3.6×
- Pinterest Ads50% · 3.5×
- X Ads42% · 3.0×
- Snapchat Ads42% · 3.0×
- The Trade Desk41% · 2.9×
- TikTok Ads38% · 2.7×
- LinkedIn Ads25% · 1.8×
- Meta Ads22% · 1.6×
- Google Ads15% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Microsoft news.microsoft.com | Enterprise Software | 10,001+ | United States |
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
Crossover crossover.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
L'Oréal loreal.com | Beauty & Personal Care | 10,001+ | France |
UNICEF unicef.org | Nonprofits & NGOs | 10,001+ | United States |
Insight Global insightglobal.com | HR, Staffing & Recruiting | 10,001+ | United States |
Chevron chevron.com | Oil, Gas & Mining | 10,001+ | United States |
Randstad randstad.com | HR, Staffing & Recruiting | 10,001+ | Netherlands |
Concentrix concentrix.com | Business Support & BPO | 10,001+ | United States |
Banco Bradesco banco.bradesco | Banking | 10,001+ | Brazil |
Hewlett Packard Enterprise hpe.com | IT Services & Consulting | 10,001+ | United States |
ManpowerGroup manpowergroup.com | HR, Staffing & Recruiting | 10,001+ | United States |
SLB slb.com | Oil, Gas & Mining | 10,001+ | United States |
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Axis Bank axis.bank.in | Banking | 10,001+ | India |
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
CHANEL chanel.com | Fashion & Apparel | 10,001+ | United Kingdom |
Gerdau gerdau.com.br | Metals & Fabrication | 10,001+ | Brazil |
DP World dpworld.com | Freight, Trucking & Logistics | 10,001+ | United Arab Emirates |
IQVIA iqvia.com | Biotech & Life Sciences | 10,001+ | United States |
Accor group.accor.com | Hotels, Lodging & Travel | 10,001+ | France |
FedEx careers.fedex.com | Freight, Trucking & Logistics | 10,001+ | United States |
Al-Futtaim alfuttaim.com | Retail (physical / general) | 10,001+ | United Arab Emirates |
JLL co.jll | Real Estate (brokerage & services) | 10,001+ | United States |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
World Food Programme wfp.org | Nonprofits & NGOs | 10,001+ | Italy |
Porsche AG porsche.click | Automotive & Mobility Manufacturing | 10,001+ | Germany |
Gartner gtnr.it | Market Research & Insights | 10,001+ | United States |
Mars mars.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
CGI cgi.com | IT Services & Consulting | 10,001+ | Canada |
NielsenIQ niq.com | Market Research & Insights | 10,001+ | United States |
HackerRank hackerrank.com | HR, Staffing & Recruiting | 201–500 | United States |
Cushman & Wakefield cushmanwakefield.com | Real Estate (brokerage & services) | 10,001+ | United States |
Nokia nokia.com | Telecom & Connectivity | 10,001+ | Finland |
TransPerfect transperfect.com | Writing, Content & Localization | 5,001–10,000 | United States |
Northrop Grumman northropgrumman.com | Aerospace & Defense | 10,001+ | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Microsoft Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Microsoft Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for bat.bing.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for bat.bing.com.
Microsoft Ads advertisers: common questions
Is this the total number of Microsoft Ads advertisers?
No. We detected the Microsoft Ads tag on 72,150 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Microsoft Ads?
In our comparison panel, 63% of sites with the Quora Ads tag also carry the Microsoft Ads tag, against 14.2% of the full panel. Next come Nextdoor Ads (61%), ChatGPT Ads (OpenAI) (52%) and Reddit Ads (52%).
Which companies use Microsoft Ads for advertising?
They include Microsoft, Deloitte, Crossover, L'Oréal and UNICEF. The table on this page lists more.
How does Microsoft Ads compare to other ad platforms?
Within our 468,601-site tag-manager panel, Microsoft Ads ranks #4 of 14 major ad platforms by detected sites — ahead of TikTok Ads, ChatGPT Ads (OpenAI), Reddit Ads, X Ads and Pinterest Ads, behind Google Ads, Meta Ads and LinkedIn Ads.
What is bat.bing.com?
It serves UET tag — the tag advertisers add so Microsoft Ads can measure ad clicks and conversions on their own site. Its presence means a site has set up Microsoft Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Microsoft Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "bat.bing.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
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