Who advertises on TikTok?
A study of 36,494 company websites with the TikTok Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#5 of 14By tag adoption in the comparison panel, ahead of ChatGPT Ads (OpenAI), Reddit Ads and X Ads.
68%of sites with the Snapchat Ads tag also carry the TikTok Ads tag, compared with 6% across the panel.
- 1,268,817
- company websites analysed
- 36,494
- domains with the TikTok Ads tag
- #5
- of 14 ad platforms same websites for every platform
- 27%
- headquartered in United States
Where TikTok ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. TikTok appears on 29,794 of these sites. Snapshot: 1 Nov 2026.
Who advertises on TikTok
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Snapchat Ads tag are 10.7× as likely to carry the TikTok Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Snapchat Ads68% · 10.7×
- Spotify Ads52% · 8.2×
- Pinterest Ads44% · 6.9×
- Nextdoor Ads31% · 4.9×
- X Ads31% · 4.9×
- Quora Ads30% · 4.8×
- Reddit Ads28% · 4.5×
- The Trade Desk27% · 4.2×
- ChatGPT Ads (OpenAI)23% · 3.7×
- Microsoft Ads17% · 2.7×
- Meta Ads13% · 2.1×
- LinkedIn Ads9.5% · 1.5×
- Google Ads6.7% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Nestlé nestle.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Switzerland |
UNICEF unicef.org | Nonprofits & NGOs | 10,001+ | United States |
Sanofi sanofi.com | Pharmaceuticals | 10,001+ | France |
Vale vale.com | Oil, Gas & Mining | 10,001+ | Brazil |
Banco Bradesco banco.bradesco | Banking | 10,001+ | Brazil |
Petrobras petrobras.com.br | Oil, Gas & Mining | 5,001–10,000 | Brazil |
TP tp.com | Business Support & BPO | 10,001+ | France |
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
Mercado Libre careers-meli.mercadolibre.com | Ecommerce & Online Retail | 10,001+ | Argentina |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Grupo Boticário grupoboticario.com.br | Beauty & Personal Care | 10,001+ | Brazil |
FedEx careers.fedex.com | Freight, Trucking & Logistics | 10,001+ | United States |
Sicoob sicoob.com.br | Banking | 10,001+ | Brazil |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
World Food Programme wfp.org | Nonprofits & NGOs | 10,001+ | Italy |
InfoJobs infojobs.com.br | HR, Staffing & Recruiting | 201–500 | Brazil |
NEOM neom.com | Real Estate Investment & Development | 1,001–5,000 | Saudi Arabia |
YPF ypf.com | Oil, Gas & Mining | 10,001+ | Argentina |
Unimed do Brasil unimed.coop.br | Hospitals & Health Systems | 201–500 | Brazil |
CIEE - Centro de Integração Empresa-Escola ciee.online | HR, Staffing & Recruiting | 1,001–5,000 | Brazil |
Rolls-Royce rolls-royce.com | Aerospace & Defense | 10,001+ | United Kingdom |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Mashreq mashreq.com | Banking | 1,001–5,000 | United Arab Emirates |
Takeda takeda.com | Pharmaceuticals | 10,001+ | Japan |
WIRED wired.com | Publishing & News | 51–200 | United States |
TOTVS totvs.com | Enterprise Software | 10,001+ | Brazil |
Assaí Atacadista assai.com.br | Grocery & Convenience | 10,001+ | Brazil |
Emaar emaar.com | Real Estate Investment & Development | 5,001–10,000 | United Arab Emirates |
Xiaomi Technology mi.com | Hardware, Semiconductors & IoT | 10,001+ | China |
Almarai - المراعي almarai.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Saudi Arabia |
NES Fircroft nesfircroft.com | HR, Staffing & Recruiting | 1,001–5,000 | United Kingdom |
ACCIONA acciona.com | Renewable Energy & Cleantech | 10,001+ | Spain |
Riot Games riotgames.com | Gaming & Esports | 1,001–5,000 | United States |
Dubai Airports dubaiairports.ae | Aviation & Aerospace Services | 1,001–5,000 | United Arab Emirates |
Emirates NBD emiratesnbd.com | Banking | 10,001+ | United Arab Emirates |
Safra safra.com.br | Asset & Wealth Management | 10,001+ | Brazil |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
Cheddar cheddar.com | Publishing & News | 51–200 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the TikTok Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the TikTok Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for analytics.tiktok.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for analytics.tiktok.com.
TikTok advertisers: common questions
Is this the total number of TikTok advertisers?
No. We detected the TikTok Ads tag on 36,494 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use TikTok?
In our comparison panel, 68% of sites with the Snapchat Ads tag also carry the TikTok Ads tag, against 6.4% of the full panel. Next come Spotify Ads (52%), Pinterest Ads (44%) and Nextdoor Ads (31%).
Which companies use TikTok for advertising?
They include Nestlé, UNICEF, Sanofi, Vale and Banco Bradesco. The table on this page lists more.
How does TikTok compare to other ad platforms?
Within our 468,601-site tag-manager panel, TikTok ranks #5 of 14 major ad platforms by detected sites — ahead of ChatGPT Ads (OpenAI), Reddit Ads, X Ads, Pinterest Ads and The Trade Desk, behind Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads.
What is analytics.tiktok.com?
It serves TikTok pixel — the tag advertisers add so TikTok can measure ad clicks and conversions on their own site. Its presence means a site has set up TikTok Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the TikTok Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "analytics.tiktok.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to TikTok advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.