Who advertises on Pinterest?
A study of 15,690 company websites with the Pinterest Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#9 of 14By tag adoption in the comparison panel, ahead of The Trade Desk, Snapchat Ads and Spotify Ads.
37%of sites with the Quora Ads tag also carry the Pinterest Ads tag, compared with 3% across the panel.
- 1,268,817
- company websites analysed
- 15,690
- domains with the Pinterest Ads tag
- #9
- of 14 ad platforms same websites for every platform
- 32%
- headquartered in United States
Where Pinterest ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Pinterest appears on 13,291 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Pinterest
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Quora Ads tag are 12.9× as likely to carry the Pinterest Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Quora Ads37% · 12.9×
- Snapchat Ads30% · 10.7×
- Nextdoor Ads21% · 7.5×
- TikTok Ads20% · 6.9×
- Spotify Ads19% · 6.6×
- X Ads16% · 5.6×
- The Trade Desk13% · 4.6×
- ChatGPT Ads (OpenAI)12% · 4.2×
- Reddit Ads12% · 4.1×
- Microsoft Ads10% · 3.5×
- Meta Ads5.6% · 2.0×
- LinkedIn Ads4.1% · 1.5×
- Google Ads3.0% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Vagas.com vagas.com.br | HR, Staffing & Recruiting | 51–200 | Brazil |
Vale vale.com | Oil, Gas & Mining | 10,001+ | Brazil |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Beiersdorf beiersdorf.com | Beauty & Personal Care | 10,001+ | Germany |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
CARE care.org | Nonprofits & NGOs | 5,001–10,000 | United States |
Oxfam oxfam.org.uk | Nonprofits & NGOs | 5,001–10,000 | United Kingdom |
Persona personatalent.com | HR, Staffing & Recruiting | 501–1,000 | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Mashable mashable.com | Internet Media & Social Platforms | 201–500 | United States |
Nedbank nedbank.co.za | Banking | 10,001+ | South Africa |
Rivian careers.rivian.com | Automotive & Mobility Manufacturing | 10,001+ | United States |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
Crumbl crumbl.com | Restaurants & Food Service | 10,001+ | United States |
MRV mrv.com.br | Real Estate Investment & Development | 10,001+ | Brazil |
Arla Foods arla.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Denmark |
Ypê ype.ind.br | Chemicals & Materials | 5,001–10,000 | Brazil |
BALENCIAGA balenciaga.com | Fashion & Apparel | 1,001–5,000 | France |
Giorgio Armani armani.com | Fashion & Apparel | 10,001+ | Italy |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
U.S. Bank usbank.com | Banking | 10,001+ | United States |
Asana asana.com | Productivity & Collaboration Tools | 1,001–5,000 | United States |
Interior Design Magazine interiordesign.net | Publishing & News | 201–500 | United States |
Revlon revlon.com | Beauty & Personal Care | 1,001–5,000 | United States |
Lucid Motors lucidmotors.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United States |
Senac sp.senac.br | Higher Education | 5,001–10,000 | Brazil |
Seara seara.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Otis Elevator Co. otis.com | Passenger Transport & Mobility | 10,001+ | — |
SPECTRUM Architecture spectrum.ge | Architecture & Design | 51–200 | Georgia |
Savills savills.com | Real Estate (brokerage & services) | 10,001+ | United Kingdom |
Dexco dex.co | Building Materials | 10,001+ | Brazil |
Medley medley.com.br | Pharmaceuticals | 501–1,000 | Brazil |
Construtora Tenda tenda.com | Real Estate Investment & Development | 5,001–10,000 | Brazil |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Pinterest Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Pinterest Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for s.pinimg.com. A request to it (or ct.pinterest.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for s.pinimg.com.
Pinterest advertisers: common questions
Is this the total number of Pinterest advertisers?
No. We detected the Pinterest Ads tag on 15,690 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Pinterest?
In our comparison panel, 37% of sites with the Quora Ads tag also carry the Pinterest Ads tag, against 2.8% of the full panel. Next come Snapchat Ads (30%), Nextdoor Ads (21%) and TikTok Ads (20%).
Which companies use Pinterest for advertising?
They include Vagas.com, Vale, CNN, Starbucks and Inter. The table on this page lists more.
How does Pinterest compare to other ad platforms?
Within our 468,601-site tag-manager panel, Pinterest ranks #9 of 14 major ad platforms by detected sites — ahead of The Trade Desk, Snapchat Ads, Spotify Ads, Quora Ads and Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is s.pinimg.com?
It serves Pinterest tag (core.js) — the tag advertisers add so Pinterest can measure ad clicks and conversions on their own site. Its presence means a site has set up Pinterest Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Pinterest Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "s.pinimg.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
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