Who advertises on Snapchat?
A study of 10,223 company websites with the Snapchat Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#11 of 14By tag adoption in the comparison panel, ahead of Spotify Ads, Quora Ads and Nextdoor Ads.
27%of sites with the Spotify Ads tag also carry the Snapchat Ads tag, compared with 2% across the panel.
- 1,268,817
- company websites analysed
- 10,223
- domains with the Snapchat Ads tag
- #11
- of 14 ad platforms same websites for every platform
- 32%
- headquartered in United States
Where Snapchat ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Snapchat appears on 8,656 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Snapchat
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Spotify Ads tag are 14.6× as likely to carry the Snapchat Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Spotify Ads27% · 14.6×
- Quora Ads23% · 12.5×
- TikTok Ads20% · 10.7×
- Pinterest Ads20% · 10.7×
- X Ads16% · 8.5×
- The Trade Desk14% · 7.3×
- Reddit Ads12% · 6.4×
- Nextdoor Ads11% · 5.9×
- ChatGPT Ads (OpenAI)6.5% · 3.5×
- Microsoft Ads5.5% · 3.0×
- Meta Ads4.0% · 2.2×
- LinkedIn Ads3.5% · 1.9×
- Google Ads2.0% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Boeing boeing.com | Aerospace & Defense | 10,001+ | United States |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
NEOM neom.com | Real Estate Investment & Development | 1,001–5,000 | Saudi Arabia |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
WIRED wired.com | Publishing & News | 51–200 | United States |
Almarai - المراعي almarai.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Saudi Arabia |
Emirates NBD emiratesnbd.com | Banking | 10,001+ | United Arab Emirates |
Cheddar cheddar.com | Publishing & News | 51–200 | United States |
DAMAC Properties damacproperties.com | Real Estate Investment & Development | 1,001–5,000 | United Arab Emirates |
etisalat UAE etisalat.ae | Telecom & Connectivity | 10,001+ | United Arab Emirates |
HBO hbo.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Maaden maaden.com | Oil, Gas & Mining | 5,001–10,000 | Saudi Arabia |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Chalhoub Group chalhoubgroup.com | Retail (physical / general) | 10,001+ | United Arab Emirates |
The New Yorker newyorker.com | Publishing & News | 51–200 | United States |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
Kering kering.com | Fashion & Apparel | 10,001+ | France |
Oxfam oxfam.org.uk | Nonprofits & NGOs | 5,001–10,000 | United Kingdom |
Fairmont Hotels & Resorts fairmont.com | Hotels, Lodging & Travel | 10,001+ | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Air Arabia airarabia.com | Passenger Transport & Mobility | 1,001–5,000 | United Arab Emirates |
alfanar alfanar.com | Electrical & Electronics Manufacturing | 10,001+ | Saudi Arabia |
Dubai Holding dubaiholding.com | Real Estate Investment & Development | 10,001+ | United Arab Emirates |
Rockstar Games rockstargames.com | Gaming & Esports | 1,001–5,000 | United States |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Macy's macysjobs.com | Retail (physical / general) | 10,001+ | United States |
Vogue vogue.com | Publishing & News | 51–200 | United States |
Crumbl crumbl.com | Restaurants & Food Service | 10,001+ | United States |
ROSHN l روشن roshn.sa | Real Estate Investment & Development | 1,001–5,000 | Saudi Arabia |
Arla Foods arla.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Denmark |
BALENCIAGA balenciaga.com | Fashion & Apparel | 1,001–5,000 | France |
Riyad Bank riyadbank.com | Banking | 5,001–10,000 | Saudi Arabia |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Expo 2020 Dubai expo2020dubai.com | Events & Experiences | 501–1,000 | United Arab Emirates |
The University of British Columbia ubc.ca | Higher Education | 10,001+ | Canada |
ADNOC Distribution adnocdistribution.ae | Oil, Gas & Mining | 10,001+ | United Arab Emirates |
Giorgio Armani armani.com | Fashion & Apparel | 10,001+ | Italy |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Snapchat Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Snapchat Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for sc-static.net. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for sc-static.net.
Snapchat advertisers: common questions
Is this the total number of Snapchat advertisers?
No. We detected the Snapchat Ads tag on 10,223 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Snapchat?
In our comparison panel, 27% of sites with the Spotify Ads tag also carry the Snapchat Ads tag, against 1.8% of the full panel. Next come Quora Ads (23%), TikTok Ads (20%) and Pinterest Ads (20%).
Which companies use Snapchat for advertising?
They include Boeing, CNN, Starbucks, NEOM and Sony Pictures Entertainment. The table on this page lists more.
How does Snapchat compare to other ad platforms?
Within our 468,601-site tag-manager panel, Snapchat ranks #11 of 14 major ad platforms by detected sites — ahead of Spotify Ads, Quora Ads and Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is sc-static.net?
It serves Snap pixel — the tag advertisers add so Snapchat can measure ad clicks and conversions on their own site. Its presence means a site has set up Snapchat Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Snapchat Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "sc-static.net". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to Snapchat advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.