Who advertises on Reddit?
A study of 17,983 company websites with the Reddit Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#7 of 14By tag adoption in the comparison panel, ahead of X Ads, Pinterest Ads and The Trade Desk.
34%of sites with the Nextdoor Ads tag also carry the Reddit Ads tag, compared with 3% across the panel.
- 1,268,817
- company websites analysed
- 17,983
- domains with the Reddit Ads tag
- #7
- of 14 ad platforms same websites for every platform
- 57%
- headquartered in United States
Where Reddit ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Reddit appears on 16,243 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Reddit
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Nextdoor Ads tag are 9.9× as likely to carry the Reddit Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Nextdoor Ads34% · 9.9×
- Spotify Ads33% · 9.5×
- Quora Ads31% · 8.8×
- X Ads23% · 6.6×
- Snapchat Ads22% · 6.4×
- The Trade Desk21% · 5.9×
- ChatGPT Ads (OpenAI)19% · 5.4×
- TikTok Ads15% · 4.5×
- Pinterest Ads14% · 4.1×
- Microsoft Ads13% · 3.7×
- LinkedIn Ads8.7% · 2.5×
- Meta Ads6.3% · 1.8×
- Google Ads3.7% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
Crossover crossover.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Salesforce salesforce.com | Enterprise Software | 10,001+ | United States |
Sanofi sanofi.com | Pharmaceuticals | 10,001+ | France |
Novartis novartis.com | Pharmaceuticals | 10,001+ | Switzerland |
Hewlett Packard Enterprise hpe.com | IT Services & Consulting | 10,001+ | United States |
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
A.P. Moller - Maersk maersk.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
JLL co.jll | Real Estate (brokerage & services) | 10,001+ | United States |
Porsche AG porsche.click | Automotive & Mobility Manufacturing | 10,001+ | Germany |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
NielsenIQ niq.com | Market Research & Insights | 10,001+ | United States |
HackerRank hackerrank.com | HR, Staffing & Recruiting | 201–500 | United States |
Nokia nokia.com | Telecom & Connectivity | 10,001+ | Finland |
Northrop Grumman northropgrumman.com | Aerospace & Defense | 10,001+ | United States |
Slack slack.com | Productivity & Collaboration Tools | 1,001–5,000 | United States |
WIRED wired.com | Publishing & News | 51–200 | United States |
Kelly kellyservices.com | HR, Staffing & Recruiting | 10,001+ | United States |
Aon aon.com | Insurance & Insurtech | 10,001+ | United Kingdom |
TASC Outsourcing tascoutsourcing.com | HR, Staffing & Recruiting | 10,001+ | United Arab Emirates |
Motion Recruitment motionrecruitment.com | HR, Staffing & Recruiting | 501–1,000 | United States |
Boston Scientific bostonscientific.com | Medical Devices & Diagnostics | 10,001+ | United States |
MIT Technology Review technologyreview.com | Publishing & News | 51–200 | United States |
Emirates NBD emiratesnbd.com | Banking | 10,001+ | United Arab Emirates |
ADWEEK adweek.com | Publishing & News | 51–200 | United States |
Cheddar cheddar.com | Publishing & News | 51–200 | United States |
Snowflake snowflake.com | Data & Analytics | 5,001–10,000 | United States |
Meesho meesho.io | Ecommerce & Online Retail | 1,001–5,000 | India |
TEKsystems teksystems.com | IT Services & Consulting | 10,001+ | United States |
lululemon corporate.lululemon.com | Fashion & Apparel | 10,001+ | Canada |
Tieto tieto.com | IT Services & Consulting | 10,001+ | — |
Arup arup.com | Civil & Structural Engineering | 10,001+ | United Kingdom |
Kforce Inc kfrc.co | IT Services & Consulting | 1,001–5,000 | United States |
Bombardier bombardier.com | Aerospace & Defense | 10,001+ | — |
Booking.com careers.booking.com | Hotels, Lodging & Travel | 10,001+ | Netherlands |
BTG Pactual l.btgpactual.com | Banking | 10,001+ | Brazil |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Micron Technology micron.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Reddit Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Reddit Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for www.redditstatic.com. A request to it (or alb.reddit.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for www.redditstatic.com.
Reddit advertisers: common questions
Is this the total number of Reddit advertisers?
No. We detected the Reddit Ads tag on 17,983 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Reddit?
In our comparison panel, 34% of sites with the Nextdoor Ads tag also carry the Reddit Ads tag, against 3.5% of the full panel. Next come Spotify Ads (33%), Quora Ads (31%) and X Ads (23%).
Which companies use Reddit for advertising?
They include Deloitte, Crossover, Salesforce, Sanofi and Novartis. The table on this page lists more.
How does Reddit compare to other ad platforms?
Within our 468,601-site tag-manager panel, Reddit ranks #7 of 14 major ad platforms by detected sites — ahead of X Ads, Pinterest Ads, The Trade Desk, Snapchat Ads and Spotify Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is www.redditstatic.com?
It serves Reddit pixel — the tag advertisers add so Reddit can measure ad clicks and conversions on their own site. Its presence means a site has set up Reddit Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Reddit Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "www.redditstatic.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to Reddit advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.