Who advertises on X?
A study of 19,505 company websites with the X Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#8 of 14By tag adoption in the comparison panel, ahead of Pinterest Ads, The Trade Desk and Snapchat Ads.
40%of sites with the Quora Ads tag also carry the X Ads tag, compared with 3% across the panel.
- 1,268,817
- company websites analysed
- 19,505
- domains with the X Ads tag
- #8
- of 14 ad platforms same websites for every platform
- 40%
- headquartered in United States
Where X ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. X appears on 16,079 of these sites. Snapshot: 1 Nov 2026.
Who advertises on X
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Quora Ads tag are 11.6× as likely to carry the X Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Quora Ads40% · 11.6×
- Snapchat Ads29% · 8.5×
- Reddit Ads23% · 6.6×
- Pinterest Ads19% · 5.6×
- Spotify Ads18% · 5.2×
- TikTok Ads17% · 4.9×
- Nextdoor Ads16% · 4.6×
- The Trade Desk13% · 3.9×
- ChatGPT Ads (OpenAI)13% · 3.8×
- Microsoft Ads10% · 3.0×
- LinkedIn Ads8.8% · 2.6×
- Meta Ads6.7% · 2.0×
- Google Ads3.5% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Nestlé nestle.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Switzerland |
HCLTech hcltech.com | IT Services & Consulting | 10,001+ | India |
Procter & Gamble pg.com | Beauty & Personal Care | 10,001+ | United States |
Tech Mahindra techmahindra.com | IT Services & Consulting | 10,001+ | India |
Crossover crossover.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Salesforce salesforce.com | Enterprise Software | 10,001+ | United States |
UNICEF unicef.org | Nonprofits & NGOs | 10,001+ | United States |
Chevron chevron.com | Oil, Gas & Mining | 10,001+ | United States |
GE ge.com | Aerospace & Defense | 10,001+ | United States |
Novartis novartis.com | Pharmaceuticals | 10,001+ | Switzerland |
Vale vale.com | Oil, Gas & Mining | 10,001+ | Brazil |
bp bp.com | Oil, Gas & Mining | 10,001+ | United Kingdom |
Boeing boeing.com | Aerospace & Defense | 10,001+ | United States |
Banco Bradesco banco.bradesco | Banking | 10,001+ | Brazil |
Hewlett Packard Enterprise hpe.com | IT Services & Consulting | 10,001+ | United States |
ManpowerGroup manpowergroup.com | HR, Staffing & Recruiting | 10,001+ | United States |
TP tp.com | Business Support & BPO | 10,001+ | France |
Lockheed Martin lockheedmartin.com | Aerospace & Defense | 10,001+ | United States |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Luxoft luxoft.com | IT Services & Consulting | 10,001+ | Switzerland |
TechCrunch techcrunch.com | Publishing & News | 51–200 | United States |
Sicoob sicoob.com.br | Banking | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
NEOM neom.com | Real Estate Investment & Development | 1,001–5,000 | Saudi Arabia |
YPF ypf.com | Oil, Gas & Mining | 10,001+ | Argentina |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
NielsenIQ niq.com | Market Research & Insights | 10,001+ | United States |
WNS wns.com | IT Services & Consulting | 10,001+ | United States |
Mahindra Group mahindra.com | Automotive & Mobility Manufacturing | 10,001+ | India |
HackerRank hackerrank.com | HR, Staffing & Recruiting | 201–500 | United States |
Cushman & Wakefield cushmanwakefield.com | Real Estate (brokerage & services) | 10,001+ | United States |
Rolls-Royce rolls-royce.com | Aerospace & Defense | 10,001+ | United Kingdom |
GE Aerospace geaerospace.com | Aerospace & Defense | 10,001+ | United States |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Nissan Motor Corporation nissan-global.com | Automotive & Mobility Manufacturing | 10,001+ | Japan |
SABIC sabic.com | Chemicals & Materials | 10,001+ | Saudi Arabia |
Northrop Grumman northropgrumman.com | Aerospace & Defense | 10,001+ | United States |
Mphasis mphasis.com | IT Services & Consulting | 10,001+ | India |
Mashreq mashreq.com | Banking | 1,001–5,000 | United Arab Emirates |
Nagarro nagarro.com | IT Services & Consulting | 10,001+ | Germany |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the X Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →X advertisers: common questions
Is this the total number of X advertisers?
No. We detected the X Ads tag on 19,505 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use X?
In our comparison panel, 40% of sites with the Quora Ads tag also carry the X Ads tag, against 3.4% of the full panel. Next come Snapchat Ads (29%), Reddit Ads (23%) and Pinterest Ads (19%).
Which companies use X for advertising?
They include Nestlé, HCLTech, Procter & Gamble, Tech Mahindra and Crossover. The table on this page lists more.
How does X compare to other ad platforms?
Within our 468,601-site tag-manager panel, X ranks #8 of 14 major ad platforms by detected sites — ahead of Pinterest Ads, The Trade Desk, Snapchat Ads, Spotify Ads and Quora Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
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Put the research to work
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