Who advertises with The Trade Desk?
A study of 13,307 company websites with The Trade Desk’s tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#2 of 19Among DSP and programmatic platforms, ahead of StackAdapt, AdRoll and Simpli.fi.
51%of sites with the Amazon DSP tag also carry The Trade Desk’s tag, compared with 2% across the panel.
- 1,268,817
- company websites analysed
- 13,307
- domains with The Trade Desk’s tag
- #2
- of 19 DSP and programmatic platforms same websites for every platform
- 77%
- headquartered in United States
Where The Trade Desk ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. The Trade Desk appears on 11,419 of these sites. Snapshot: 1 Nov 2026.
Who advertises with The Trade Desk
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Amazon DSP tag are 20.8× as likely to carry The Trade Desk’s tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Amazon DSP51% · 20.8×
- Viant46% · 18.7×
- Yahoo DSP43% · 17.7×
- Beeswax42% · 17.2×
- AppLovin Axon40% · 16.3×
- Basis34% · 14.1×
- MediaMath33% · 13.5×
- Xandr Invest30% · 12.3×
- Simpli.fi30% · 12.2×
- GroundTruth30% · 12.2×
- Nextdoor Ads29% · 11.9×
- Spotify Ads25% · 10.5×
- Quantcast22% · 9.2×
- Google DV36021% · 8.8×
- StackAdapt19% · 7.7×
- Snapchat Ads18% · 7.3×
- RTB House18% · 7.3×
- Reddit Ads14% · 5.9×
- AdRoll11% · 4.7×
- Pinterest Ads11% · 4.6×
- TikTok Ads10% · 4.2×
- X Ads9.5% · 3.9×
- Criteo8.0% · 3.3×
- Microsoft Ads7.1% · 2.9×
- Feathr6.3% · 2.6×
- ChatGPT Ads (OpenAI)5.7% · 2.3×
- Quora Ads4.9% · 2.0×
- Meta Ads4.6% · 1.9×
- Adform4.6% · 1.9×
- LinkedIn Ads3.9% · 1.6×
- Google Ads2.5% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
HCLTech hcltech.com | IT Services & Consulting | 10,001+ | India |
Uber uber.com | Passenger Transport & Mobility | 10,001+ | United States |
Lockheed Martin lockheedmartin.com | Aerospace & Defense | 10,001+ | United States |
CNN cnn.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
DP World dpworld.com | Freight, Trucking & Logistics | 10,001+ | United Arab Emirates |
A.P. Moller - Maersk maersk.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
World Food Programme wfp.org | Nonprofits & NGOs | 10,001+ | Italy |
CGI cgi.com | IT Services & Consulting | 10,001+ | Canada |
Cushman & Wakefield cushmanwakefield.com | Real Estate (brokerage & services) | 10,001+ | United States |
Nokia nokia.com | Telecom & Connectivity | 10,001+ | Finland |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Slack slack.com | Productivity & Collaboration Tools | 1,001–5,000 | United States |
Diageo diageo.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United Kingdom |
WIRED wired.com | Publishing & News | 51–200 | United States |
Reckitt reckitt.com | Beauty & Personal Care | 10,001+ | United Kingdom |
Teva Pharmaceuticals tevapharm.com | Pharmaceuticals | 10,001+ | Israel |
Gates Foundation gatesfoundation.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Vaco by Highspring vaco.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
ADM adm.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
SHRM shrm.org | Civic, Religious & Membership | 201–500 | United States |
AB InBev ab-inbev.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Belgium |
The New Yorker newyorker.com | Publishing & News | 51–200 | United States |
Genentech gene.com | Biotech & Life Sciences | 10,001+ | United States |
Xerox xerox.com | Printing & Reprographics | 10,001+ | United States |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
Infor infor.com | Enterprise Software | 10,001+ | United States |
Synopsys Inc synopsys.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
United Nations Population Fund (UNFPA) unfpa.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Fairmont Hotels & Resorts fairmont.com | Hotels, Lodging & Travel | 10,001+ | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Royal Enfield royalenfield.com | Automotive & Mobility Manufacturing | 5,001–10,000 | India |
Singapore Airlines singaporeair.com | Aviation & Aerospace Services | 10,001+ | Singapore |
Crypto.com crypto.com | Emerging Tech (Web3 / AR-VR / Quantum / Space) | 1,001–5,000 | Singapore |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added The Trade Desk’s tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →The Trade Desk advertisers: common questions
Is this the total number of The Trade Desk advertisers?
No. We detected The Trade Desk’s tag on 13,307 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use The Trade Desk?
In our comparison panel, 51% of sites with the Amazon DSP tag also carry The Trade Desk’s tag, against 2.4% of the full panel. Next come Viant (46%), Yahoo DSP (43%) and Beeswax (42%).
Which companies use The Trade Desk for advertising?
They include Deloitte, HCLTech, Uber, Lockheed Martin and CNN. The table on this page lists more.
How does The Trade Desk compare to other ad platforms?
Within our 468,601-site tag-manager panel, The Trade Desk ranks #2 of 19 DSP and programmatic platforms by detected sites — ahead of StackAdapt, AdRoll, Simpli.fi, Xandr Invest and Criteo, behind Google DV360.
More advertiser studies
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