Who advertises with Yahoo DSP?
A study of 3,277 company websites with the Yahoo DSP tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#8 of 19Among DSP and programmatic platforms, ahead of Adform, Quantcast and RTB House.
28%of sites with the Amazon DSP tag also carry the Yahoo DSP tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 3,277
- domains with the Yahoo DSP tag
- #8
- of 19 DSP and programmatic platforms same websites for every platform
- 54%
- headquartered in United States
Where Yahoo DSP ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Yahoo DSP appears on 2,908 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Yahoo DSP
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Amazon DSP tag are 44.8× as likely to carry the Yahoo DSP tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Amazon DSP28% · 44.8×
- Beeswax25% · 39.6×
- MediaMath22% · 35.2×
- Basis18% · 28.3×
- GroundTruth15% · 24.7×
- Xandr Invest13% · 21.2×
- The Trade Desk11% · 17.7×
- Google DV3607.4% · 12.0×
- Criteo7.0% · 11.3×
- Quantcast6.9% · 11.1×
- Viant6.3% · 10.1×
- Nextdoor Ads6.0% · 9.7×
- StackAdapt6.0% · 9.7×
- Quora Ads5.9% · 9.5×
- Spotify Ads5.3% · 8.6×
- Snapchat Ads4.9% · 7.9×
- Reddit Ads4.4% · 7.1×
- Pinterest Ads4.2% · 6.8×
- Feathr3.9% · 6.3×
- AppLovin Axon3.8% · 6.1×
- X Ads3.7% · 6.0×
- Simpli.fi3.4% · 5.5×
- RTB House3.4% · 5.5×
- TikTok Ads3.4% · 5.4×
- AdRoll3.1% · 5.0×
- Microsoft Ads2.2% · 3.5×
- Adform2.0% · 3.3×
- ChatGPT Ads (OpenAI)1.9% · 3.1×
- Meta Ads1.3% · 2.1×
- LinkedIn Ads1.2% · 2.0×
- Google Ads0.7% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Axis Bank axis.bank.in | Banking | 10,001+ | India |
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
Unimed do Brasil unimed.coop.br | Hospitals & Health Systems | 201–500 | Brazil |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
WIRED wired.com | Publishing & News | 51–200 | United States |
Bajaj Auto Ltd bajajauto.com | Automotive & Mobility Manufacturing | 5,001–10,000 | India |
Raízen raizen.com.br | Renewable Energy & Cleantech | 10,001+ | Brazil |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
Klabin klabin.com.br | Paper, Wood & Textile Mills | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Dasa dasa.com.br | Medical Devices & Diagnostics | 10,001+ | Brazil |
The New Yorker newyorker.com | Publishing & News | 51–200 | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
DIB dib.ae | Banking | 5,001–10,000 | United Arab Emirates |
Singapore Airlines singaporeair.com | Aviation & Aerospace Services | 10,001+ | Singapore |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
banco BV bv.com.br | Banking | 1,001–5,000 | Brazil |
Yahoo yahooinc.com | Internet Media & Social Platforms | 5,001–10,000 | United States |
UOB uobgroup.com | Banking | 10,001+ | Singapore |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Equinix equinix.com | IT Services & Consulting | 10,001+ | United States |
Semrush semrush.com | Performance / Growth / Adtech | 1,001–5,000 | United States |
Obama Foundation obama.org | Nonprofits & NGOs | 201–500 | United States |
Kaspersky kaspersky.com | Cybersecurity | 5,001–10,000 | Switzerland |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
Medley medley.com.br | Pharmaceuticals | 501–1,000 | Brazil |
GEMS Education gemseducation.com | Education Administration Programs | 10,001+ | United Arab Emirates |
Kenvue kenvue.com | Beauty & Personal Care | 10,001+ | United States |
Centro Universitário Internacional UNINTER uninter.com | Higher Education | 1,001–5,000 | Brazil |
Policybazaar.com policybazaar.com | Insurance & Insurtech | 10,001+ | India |
Cyrela cyrela.com.br | Real Estate Investment & Development | 5,001–10,000 | Brazil |
University of Houston uh.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Xero xero.com | Accounting & Tax | 1,001–5,000 | New Zealand |
University of Arizona arizona.edu | K-12 & Higher Education | 10,001+ | United States |
University of California, Davis ucdavis.edu | K-12 & Higher Education | 10,001+ | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Yahoo DSP tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Yahoo DSP tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for sp.analytics.yahoo.com. A request to it (or s.yimg.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for sp.analytics.yahoo.com.
Yahoo DSP advertisers: common questions
Is this the total number of Yahoo DSP advertisers?
No. We detected the Yahoo DSP tag on 3,277 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Yahoo DSP?
In our comparison panel, 28% of sites with the Amazon DSP tag also carry the Yahoo DSP tag, against 0.6% of the full panel. Next come Beeswax (25%), MediaMath (22%) and Basis (18%).
Which companies use Yahoo DSP for advertising?
They include Axis Bank, GE HealthCare, Cacau Show, Inter and Unimed do Brasil. The table on this page lists more.
How does Yahoo DSP compare to other ad platforms?
Within our 468,601-site tag-manager panel, Yahoo DSP ranks #8 of 19 DSP and programmatic platforms by detected sites — ahead of Adform, Quantcast, RTB House, Basis and Beeswax, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
What is sp.analytics.yahoo.com?
It serves Yahoo DOT / universal pixel — the tag advertisers add so Yahoo DSP can measure ad clicks and conversions on their own site. Its presence means a site has set up Yahoo DSP measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Yahoo DSP tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "sp.analytics.yahoo.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
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