Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with Quantcast?

A study of 2,400 company websites with the Quantcast tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#10 of 19Among DSP and programmatic platforms, ahead of RTB House, Basis and Beeswax.

Where adoption concentrates

5%of sites with the Nextdoor Ads tag also carry the Quantcast tag, compared with 0% across the panel.

1,268,817
company websites analysed
2,400
domains with the Quantcast tag
#10
of 19 DSP and programmatic platforms
same websites for every platform
58%
headquartered in United States

Where Quantcast ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Quantcast appears on 1,827 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • Quantcast0.4%
  • Nextdoor Ads0.2%
DSPs & programmatic
  • Google DV3605.3%
  • The Trade Desk2.4%
  • StackAdapt2.1%
  • AdRoll1.2%
  • Simpli.fi1.0%
  • Xandr Invest1.0%
  • Criteo0.8%
  • Yahoo DSP0.6%
  • Adform0.4%
  • Quantcast0.4%
  • RTB House0.3%
  • Basis0.2%
  • Beeswax0.2%
  • Feathr0.2%
  • Viant0.2%
  • Amazon DSP0.2%
  • MediaMath0.2%
  • GroundTruth0.2%
  • AppLovin Axon0.1%

Who advertises with Quantcast

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Events & Experiences246 · 12%
  • Publishing & News234 · 11%
  • Nonprofits & NGOs172 · 8.5%
  • Internet Media & Social Platforms160 · 7.9%
  • Arts, Culture & Live Entertainment154 · 7.6%
  • Hotels, Lodging & Travel147 · 7.2%
  • Advertising & Media Agencies122 · 6%
  • Fitness, Sports & Recreation92 · 4.5%
  • Broadcasting & Streaming87 · 4.3%
  • Social & Family Services85 · 4.2%
By business model
  • B2B680 · 46%
  • B2C648 · 44%
  • Agency / Services393 · 27%
  • Enterprise / Sales-led215 · 15%
  • SaaS188 · 13%
  • Manufacturer161 · 11%
  • Subscription101 · 6.8%
  • D2C96 · 6.5%
By company size (employees)
  • 121 · <1%
  • 2–10354 · 15%
  • 11–50818 · 36%
  • 51–200577 · 25%
  • 201–500244 · 11%
  • 501–1,000113 · 4.9%
  • 1,001–5,000122 · 5.3%
  • 5,001–10,00021 · <1%
  • 10,001+30 · 1.3%
By headquarters country
  • United States1,214 · 58%
  • United Kingdom223 · 11%
  • Australia123 · 5.9%
  • France93 · 4.5%
  • Canada91 · 4.4%
  • Spain45 · 2.2%
  • Italy45 · 2.2%
  • India33 · 1.6%
  • Greece20 · <1%
  • Netherlands19 · <1%

Which advertising audiences overlap most?

Sites with the Nextdoor Ads tag are 14.0× as likely to carry the Quantcast tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.4%)
  • Nextdoor Ads5.4% · 14.0×
  • Yahoo DSP4.3% · 11.1×
  • Xandr Invest4.0% · 10.2×
  • The Trade Desk3.6% · 9.2×
  • MediaMath3.5% · 9.1×
  • Simpli.fi3.3% · 8.4×
  • Google DV3602.8% · 7.1×
  • StackAdapt2.8% · 7.1×
  • Basis2.6% · 6.8×
  • Spotify Ads2.6% · 6.7×
  • Amazon DSP2.5% · 6.4×
  • Snapchat Ads2.2% · 5.7×
  • AppLovin Axon2.1% · 5.4×
  • X Ads2.1% · 5.4×
  • Beeswax1.9% · 4.9×
  • RTB House1.9% · 4.8×
  • Reddit Ads1.6% · 4.1×
  • TikTok Ads1.4% · 3.5×
  • Pinterest Ads1.3% · 3.4×
  • AdRoll1.2% · 3.0×
  • Criteo1.1% · 2.9×
  • GroundTruth1.1% · 2.9×
  • Viant1.1% · 2.9×
  • Microsoft Ads1.0% · 2.6×
  • ChatGPT Ads (OpenAI)0.9% · 2.4×
  • Adform0.9% · 2.3×
  • Feathr0.8% · 2.0×
  • Meta Ads0.6% · 1.6×
  • Quora Ads0.6% · 1.6×
  • LinkedIn Ads0.5% · 1.4×
  • Google Ads0.3% · 0.9×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
UNICEF
unicef.org
Nonprofits & NGOs10,001+United States
FedEx
careers.fedex.com
Freight, Trucking & Logistics10,001+United States
ADWEEK
adweek.com
Publishing & News51–200United States
Tecnológico de Monterrey
tec.mx
Higher Education10,001+Mexico
The Female Quotient
thefemalequotient.com
Events & Experiences11–50United States
Singapore Airlines
singaporeair.com
Aviation & Aerospace Services10,001+Singapore
Vogue
vogue.com
Publishing & News51–200United States
Arla Foods
arla.com
Food & Beverage (CPG / manufacturing)10,001+Denmark
UOB
uobgroup.com
Banking10,001+Singapore
Vertiv
vertiv.com
Hardware, Semiconductors & IoT10,001+United States
Leidos
leidos.com
Aerospace & Defense10,001+United States
Stanford University Graduate School of Business
gsb.stanford.edu
K-12 & Higher Education201–500United States
ACTION CONTRE LA FAIM
actioncontrelafaim.org
Nonprofits & NGOs1,001–5,000France
Twilio
twilio.com
SaaS / Cloud5,001–10,000United States
Front Office Sports
frontofficesports.com
Fitness, Sports & Recreation11–50United States
Fever
feverup.com
Events & Experiences1,001–5,000Spain
WWD
wwd.com
Publishing & News51–200United States
Major League Baseball (MLB)
mlb.com
Fitness, Sports & Recreation1,001–5,000United States
York University
yorku.ca
Higher Education5,001–10,000Canada
Air New Zealand
airnewzealand.com
Passenger Transport & Mobility10,001+New Zealand
SoundCloud
soundcloud.com
Music & Audio201–500Germany
Design Milk
design-milk.com
Architecture & Design11–50United States
University of Oklahoma
ou.edu
Higher Education1,001–5,000United States
Foreign Policy
foreignpolicy.com
Publishing & News51–200United States
PGA Tour
pgatour.com
Events & Experiences501–1,000United States
Angorecruta - Emprego em Angola
angorecruta.com
HR, Staffing & Recruiting2–10Angola
Morning Brew
morningbrew.com
Publishing & News51–200United States
Institut Pasteur
pasteur.fr
Biotech & Life Sciences1,001–5,000France
Alzheimer's Association®
alz.org
Nonprofits & NGOs1,001–5,000United States
PetSmart
careers.petsmart.com
Pet Services10,001+United States
Victoria and Albert Museum
vam.ac.uk
Arts, Culture & Live Entertainment501–1,000United Kingdom
Tate
tate.org.uk
Arts, Culture & Live Entertainment501–1,000United Kingdom
The Trevor Project
thetrevorproject.org
Mental & Behavioral Health501–1,000United States
DAV (Disabled American Veterans)
dav.org
Nonprofits & NGOs501–1,000United States
Square Enix
square-enix-games.com
Gaming & Esports1,001–5,000United Kingdom
Australian Institute of Company Directors
aicd.com.au
Non-profit Organizations201–500Australia
Formula E
fiaformulae.com
Fitness, Sports & Recreation201–500United Kingdom
The Access Group
theaccessgroup.com
Enterprise Software5,001–10,000United Kingdom
Brunel University of London
brunel.ac.uk
Higher Education1,001–5,000United Kingdom
The Carbon Trust
carbontrust.com
Environmental Services & Waste201–500United Kingdom
Get the complete list of 2,318 Quantcast advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Quantcast tag and who removed it. Book a call and we'll walk you through it.

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Quantcast advertisers: common questions

Is this the total number of Quantcast advertisers?

No. We detected the Quantcast tag on 2,400 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Quantcast?

In our comparison panel, 5% of sites with the Nextdoor Ads tag also carry the Quantcast tag, against 0.4% of the full panel. Next come Yahoo DSP (4%), Xandr Invest (4%) and The Trade Desk (4%).

Which companies use Quantcast for advertising?

They include UNICEF, FedEx, ADWEEK, Tecnológico de Monterrey and The Female Quotient. The table on this page lists more.

How does Quantcast compare to other ad platforms?

Within our 468,601-site tag-manager panel, Quantcast ranks #10 of 19 DSP and programmatic platforms by detected sites — ahead of RTB House, Basis, Beeswax, Feathr and Viant, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

More advertiser studies

Put the research to work

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