Who advertises with AdRoll?
A study of 7,768 company websites with the AdRoll tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#4 of 19Among DSP and programmatic platforms, ahead of Simpli.fi, Xandr Invest and Criteo.
10%of sites with the Feathr tag also carry the AdRoll tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 7,768
- domains with the AdRoll tag
- #4
- of 19 DSP and programmatic platforms same websites for every platform
- 66%
- headquartered in United States
Where AdRoll ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. AdRoll appears on 5,749 of these sites. Snapshot: 1 Nov 2026.
Who advertises with AdRoll
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Feathr tag are 8.3× as likely to carry the AdRoll tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Feathr10% · 8.3×
- Nextdoor Ads9.1% · 7.4×
- Beeswax7.8% · 6.4×
- Viant7.7% · 6.3×
- Quora Ads7.2% · 5.8×
- Snapchat Ads7.1% · 5.8×
- Basis7.0% · 5.7×
- X Ads6.6% · 5.4×
- Amazon DSP6.6% · 5.3×
- Yahoo DSP6.1% · 5.0×
- GroundTruth6.1% · 4.9×
- MediaMath5.9% · 4.8×
- Spotify Ads5.8% · 4.7×
- The Trade Desk5.7% · 4.7×
- StackAdapt5.5% · 4.5×
- Pinterest Ads5.1% · 4.2×
- Simpli.fi5.0% · 4.0×
- Reddit Ads4.6% · 3.8×
- Xandr Invest4.4% · 3.6×
- Google DV3604.1% · 3.4×
- TikTok Ads4.0% · 3.3×
- Quantcast3.7% · 3.0×
- AppLovin Axon3.5% · 2.9×
- Microsoft Ads3.1% · 2.5×
- ChatGPT Ads (OpenAI)2.7% · 2.2×
- Criteo2.6% · 2.1×
- RTB House2.2% · 1.8×
- LinkedIn Ads2.2% · 1.8×
- Meta Ads2.1% · 1.7×
- Google Ads1.3% · 1.0×
- Adform1.0% · 0.8×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
VMware broadcom.com | SaaS / Cloud | 10,001+ | United States |
Nokia nokia.com | Telecom & Connectivity | 10,001+ | Finland |
Kelly kellyservices.com | HR, Staffing & Recruiting | 10,001+ | United States |
Manpower manpower.com | HR, Staffing & Recruiting | 10,001+ | United States |
Snowflake snowflake.com | Data & Analytics | 5,001–10,000 | United States |
Atlas Copco atlascopco.com | Industrial Machinery & Equipment | 10,001+ | Sweden |
OYO oyorooms.com | Hotels, Lodging & Travel | 5,001–10,000 | India |
SHRM shrm.org | Civic, Religious & Membership | 201–500 | United States |
International Air Transport Association (IATA) iata.org | Aviation & Aerospace Services | 1,001–5,000 | Switzerland |
Softtek softtek.com | IT Services & Consulting | 10,001+ | Mexico |
Accounting Today accountingtoday.com | Publishing & News | 201–500 | United States |
KUKA kuka.com | Industrial Automation & Robotics | 10,001+ | Germany |
Hack The Box hackthebox.com | Cybersecurity | 201–500 | United Kingdom |
Crumbl crumbl.com | Restaurants & Food Service | 10,001+ | United States |
Okta okta.com | Cybersecurity | 5,001–10,000 | United States |
La Fabril lafabril.com.ec | Food & Beverage (CPG / manufacturing) | 1,001–5,000 | Ecuador |
Cvent utm.io | Events & Experiences | 5,001–10,000 | United States |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
CBTS cbts.com | IT Services & Consulting | 1,001–5,000 | United States |
Equinix equinix.com | IT Services & Consulting | 10,001+ | United States |
Docusign docusign.com | Legal Services & Legaltech | 5,001–10,000 | United States |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
ALO aloyoga.com | Fashion & Apparel | 501–1,000 | United States |
Zscaler zscaler.com | Cybersecurity | 5,001–10,000 | United States |
Xoriant xoriant.com | IT Services & Consulting | 5,001–10,000 | United States |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Wildlife Conservation Society wcs.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Skift skift.com | Publishing & News | 51–200 | United States |
International SOS internationalsos.com | Business Support & BPO | 10,001+ | Singapore |
Sulzer sulzer.com | Industrial Machinery & Equipment | 10,001+ | Switzerland |
Nation's Restaurant News nrn.com | Publishing & News | 11–50 | United States |
Cars24 cars24.com | Marketplaces & Sharing Economy | 5,001–10,000 | India |
Xylem xylem.com | Industrial Machinery & Equipment | 10,001+ | United States |
Reed reed.com | HR, Staffing & Recruiting | 1,001–5,000 | United Kingdom |
NETSOL Technologies Inc. netsoltech.com | Enterprise Software | 1,001–5,000 | United States |
Zé Delivery job-boards.greenhouse.io | Last-Mile & Delivery | 501–1,000 | Brazil |
GEP Worldwide gep.com | Enterprise Software | 1,001–5,000 | United States |
CHANDIGARH UNIVERSITY cuchd.in | Education Administration Programs | 10,001+ | India |
ASME (The American Society of Mechanical Engineers) asme.org | Engineering & Technical Services | 201–500 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the AdRoll tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →AdRoll advertisers: common questions
Is this the total number of AdRoll advertisers?
No. We detected the AdRoll tag on 7,768 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use AdRoll?
In our comparison panel, 10% of sites with the Feathr tag also carry the AdRoll tag, against 1.2% of the full panel. Next come Nextdoor Ads (9%), Beeswax (8%) and Viant (8%).
Which companies use AdRoll for advertising?
They include Korn Ferry, VMware, Nokia, Kelly and Manpower. The table on this page lists more.
How does AdRoll compare to other ad platforms?
Within our 468,601-site tag-manager panel, AdRoll ranks #4 of 19 DSP and programmatic platforms by detected sites — ahead of Simpli.fi, Xandr Invest, Criteo, Yahoo DSP and Adform, behind Google DV360, The Trade Desk and StackAdapt.
More advertiser studies
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