Who advertises with Criteo?
A study of 4,927 company websites with the Criteo tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#7 of 19Among DSP and programmatic platforms, ahead of Yahoo DSP, Adform and Quantcast.
45%of sites with the RTB House tag also carry the Criteo tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 4,927
- domains with the Criteo tag
- #7
- of 19 DSP and programmatic platforms same websites for every platform
- 21%
- headquartered in United States
Where Criteo ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Criteo appears on 3,918 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Criteo
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the RTB House tag are 53.8× as likely to carry the Criteo tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- RTB House45% · 53.8×
- Quora Ads17% · 20.2×
- MediaMath17% · 20.0×
- Pinterest Ads11% · 12.6×
- Yahoo DSP9.4% · 11.3×
- Amazon DSP8.5% · 10.1×
- AppLovin Axon8.2% · 9.8×
- Adform7.1% · 8.5×
- Beeswax6.5% · 7.8×
- X Ads6.2% · 7.5×
- ChatGPT Ads (OpenAI)5.7% · 6.8×
- TikTok Ads5.3% · 6.3×
- Xandr Invest4.3% · 5.1×
- Snapchat Ads4.3% · 5.1×
- Microsoft Ads4.2% · 5.0×
- Google DV3604.2% · 5.0×
- Spotify Ads3.6% · 4.3×
- GroundTruth3.4% · 4.0×
- The Trade Desk2.7% · 3.3×
- Quantcast2.5% · 2.9×
- Reddit Ads2.4% · 2.9×
- Nextdoor Ads2.0% · 2.4×
- AdRoll1.7% · 2.1×
- Meta Ads1.7% · 2.1×
- Basis1.7% · 2.0×
- StackAdapt1.5% · 1.8×
- LinkedIn Ads1.1% · 1.3×
- Google Ads0.9% · 1.1×
- Viant0.7% · 0.8×
- Simpli.fi0.5% · 0.6×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
EXAME exame.com | Publishing & News | 51–200 | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
IndusInd Bank indusind.bank.in | Banking | 10,001+ | India |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
Universidade Paulista unip.br | Higher Education | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Hindustan Times hindustantimes.com | Publishing & News | 5,001–10,000 | India |
TVS Motor Company tvsmotor.com | Automotive & Mobility Manufacturing | 5,001–10,000 | India |
OYO oyorooms.com | Hotels, Lodging & Travel | 5,001–10,000 | India |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
National Bank of Egypt (NBE) nbe.com.eg | Banking | 10,001+ | Egypt |
Fairmont Hotels & Resorts fairmont.com | Hotels, Lodging & Travel | 10,001+ | United States |
Air Arabia airarabia.com | Passenger Transport & Mobility | 1,001–5,000 | United Arab Emirates |
banco BV bv.com.br | Banking | 1,001–5,000 | Brazil |
Loggi loggi.com | Last-Mile & Delivery | 1,001–5,000 | Brazil |
Costco Wholesale costco.com | Retail (physical / general) | 10,001+ | United States |
Togg togg.com.tr | Automotive & Mobility Manufacturing | 1,001–5,000 | Türkiye |
TIM Brasil tim.com.br | Telecom & Connectivity | 10,001+ | Brazil |
PagBank pagbank.com.br | Payments & Fintech | 5,001–10,000 | Brazil |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Expo 2020 Dubai expo2020dubai.com | Events & Experiences | 501–1,000 | United Arab Emirates |
Giorgio Armani armani.com | Fashion & Apparel | 10,001+ | Italy |
Pharma Jobs (Pharma Wisdom Jobs) pharmawisdom.co.in | HR, Staffing & Recruiting | 2–10 | India |
Abu Dhabi Islamic Bank - Egypt adib.eg | Banking | 1,001–5,000 | Egypt |
Turkcell turkcell.com.tr | Telecom & Connectivity | 5,001–10,000 | Türkiye |
Eicher Trucks and Buses eichertrucksandbuses.com | Automotive & Mobility Manufacturing | 1,001–5,000 | India |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Trendyol Group trendyol.com | Ecommerce & Online Retail | 10,001+ | Türkiye |
Kaspersky kaspersky.com | Cybersecurity | 5,001–10,000 | Switzerland |
Centro Universitário Internacional UNINTER uninter.com | Higher Education | 1,001–5,000 | Brazil |
Hepsiburada (NASDAQ: HEPS) hepsiburada.com | Ecommerce & Online Retail | 1,001–5,000 | Türkiye |
Purplle.com purplle.com | Beauty & Personal Care | 1,001–5,000 | India |
Motorola Mobility (a Lenovo Company) motorola.com | Consumer Electronics | 1,001–5,000 | United States |
Cars24 cars24.com | Marketplaces & Sharing Economy | 5,001–10,000 | India |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Rakbank rakbank.ae | Banking | 1,001–5,000 | United Arab Emirates |
du du.ae | Telecom & Connectivity | 1,001–5,000 | United Arab Emirates |
Iberia iberia.com | Passenger Transport & Mobility | 10,001+ | Spain |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Criteo tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Criteo advertisers: common questions
Is this the total number of Criteo advertisers?
No. We detected the Criteo tag on 4,927 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Criteo?
In our comparison panel, 45% of sites with the RTB House tag also carry the Criteo tag, against 0.8% of the full panel. Next come Quora Ads (17%), MediaMath (17%) and Pinterest Ads (11%).
Which companies use Criteo for advertising?
They include EXAME, Inter, IndusInd Bank, C&A Brasil and Universidade Paulista. The table on this page lists more.
How does Criteo compare to other ad platforms?
Within our 468,601-site tag-manager panel, Criteo ranks #7 of 19 DSP and programmatic platforms by detected sites — ahead of Yahoo DSP, Adform, Quantcast, RTB House and Basis, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
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