Who advertises with Xandr?
A study of 5,473 company websites with the Xandr Invest tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#6 of 19Among DSP and programmatic platforms, ahead of Criteo, Yahoo DSP and Adform.
29%of sites with the GroundTruth tag also carry the Xandr Invest tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 5,473
- domains with the Xandr Invest tag
- #6
- of 19 DSP and programmatic platforms same websites for every platform
- 49%
- headquartered in United States
Where Xandr ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Xandr appears on 4,518 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Xandr
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the GroundTruth tag are 30.5× as likely to carry the Xandr Invest tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- GroundTruth29% · 30.5×
- Yahoo DSP20% · 21.2×
- Beeswax19% · 19.8×
- Amazon DSP16% · 16.6×
- Adform13% · 13.9×
- MediaMath12% · 12.4×
- The Trade Desk12% · 12.3×
- Quantcast9.9% · 10.2×
- Simpli.fi9.6% · 10.0×
- Viant9.5% · 9.9×
- Spotify Ads9.3% · 9.6×
- Google DV3608.7% · 9.1×
- RTB House8.4% · 8.8×
- StackAdapt7.5% · 7.8×
- Nextdoor Ads7.3% · 7.6×
- Snapchat Ads7.0% · 7.3×
- Basis6.8% · 7.0×
- Criteo5.0% · 5.1×
- Pinterest Ads4.3% · 4.5×
- TikTok Ads4.3% · 4.5×
- X Ads4.3% · 4.4×
- Reddit Ads4.2% · 4.4×
- AdRoll3.5% · 3.6×
- AppLovin Axon3.3% · 3.4×
- Microsoft Ads3.0% · 3.1×
- Feathr2.9% · 3.0×
- ChatGPT Ads (OpenAI)2.5% · 2.6×
- Quora Ads2.1% · 2.2×
- Meta Ads1.8% · 1.9×
- LinkedIn Ads1.8% · 1.8×
- Google Ads1.0% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
GE ge.com | Aerospace & Defense | 10,001+ | United States |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Mars mars.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
Rolls-Royce rolls-royce.com | Aerospace & Defense | 10,001+ | United Kingdom |
GE Aerospace geaerospace.com | Aerospace & Defense | 10,001+ | United States |
Aon aon.com | Insurance & Insurtech | 10,001+ | United Kingdom |
DSV - Global Transport and Logistics dsv.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
ADWEEK adweek.com | Publishing & News | 51–200 | United States |
Cheddar cheddar.com | Publishing & News | 51–200 | United States |
Sika sika.com | Chemicals & Materials | 10,001+ | Switzerland |
Bombardier bombardier.com | Aerospace & Defense | 10,001+ | — |
HBO hbo.com | Broadcasting & Streaming | 1,001–5,000 | United States |
Hindustan Times hindustantimes.com | Publishing & News | 5,001–10,000 | India |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
Cielo cielo.com.br | Payments & Fintech | 5,001–10,000 | Brazil |
Tecnológico de Monterrey tec.mx | Higher Education | 10,001+ | Mexico |
Xerox xerox.com | Printing & Reprographics | 10,001+ | United States |
Magna International magna.com | Automotive & Mobility Manufacturing | 10,001+ | Canada |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
Accounting Today accountingtoday.com | Publishing & News | 201–500 | United States |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
banco BV bv.com.br | Banking | 1,001–5,000 | Brazil |
Pakistan State Oil psopk.com | Oil, Gas & Mining | 1,001–5,000 | Pakistan |
Ypê ype.ind.br | Chemicals & Materials | 5,001–10,000 | Brazil |
Omdenken omdenken.nl | Training, Coaching & Vocational | 11–50 | Netherlands |
TIM Brasil tim.com.br | Telecom & Connectivity | 10,001+ | Brazil |
PagBank pagbank.com.br | Payments & Fintech | 5,001–10,000 | Brazil |
Zendesk zdsk.co | SaaS / Cloud | 5,001–10,000 | United States |
Viatris viatris.com | Pharmaceuticals | 10,001+ | United States |
RWS rws.com | AI / ML | 5,001–10,000 | United Kingdom |
Vertiv vertiv.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Aston Martin Lagonda Ltd astonmartin.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United Kingdom |
The Associated Press ap.org | Publishing & News | 1,001–5,000 | United States |
Otis Elevator Co. otis.com | Passenger Transport & Mobility | 10,001+ | — |
Conduent conduent.com | Business Support & BPO | 10,001+ | United States |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
Rare Beauty rarebeauty.com | Beauty & Personal Care | 51–200 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Xandr Invest tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Xandr advertisers: common questions
Is this the total number of Xandr advertisers?
No. We detected the Xandr Invest tag on 5,473 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Xandr?
In our comparison panel, 29% of sites with the GroundTruth tag also carry the Xandr Invest tag, against 1.0% of the full panel. Next come Yahoo DSP (20%), Beeswax (19%) and Amazon DSP (16%).
Which companies use Xandr for advertising?
They include Deloitte, GE, Cacau Show, Mars and Rolls-Royce. The table on this page lists more.
How does Xandr compare to other ad platforms?
Within our 468,601-site tag-manager panel, Xandr ranks #6 of 19 DSP and programmatic platforms by detected sites — ahead of Criteo, Yahoo DSP, Adform, Quantcast and RTB House, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
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