Who advertises with StackAdapt?
A study of 10,710 company websites with the StackAdapt tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#3 of 19Among DSP and programmatic platforms, ahead of AdRoll, Simpli.fi and Xandr Invest.
33%of sites with the Viant tag also carry the StackAdapt tag, compared with 2% across the panel.
- 1,268,817
- company websites analysed
- 10,710
- domains with the StackAdapt tag
- #3
- of 19 DSP and programmatic platforms same websites for every platform
- 70%
- headquartered in United States
Where StackAdapt ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. StackAdapt appears on 9,680 of these sites. Snapshot: 1 Nov 2026.
Who advertises with StackAdapt
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Viant tag are 16.1× as likely to carry the StackAdapt tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Viant33% · 16.1×
- Amazon DSP24% · 11.4×
- Beeswax22% · 10.5×
- Basis21% · 10.1×
- Yahoo DSP20% · 9.7×
- Spotify Ads18% · 8.9×
- Nextdoor Ads18% · 8.9×
- MediaMath18% · 8.9×
- Simpli.fi17% · 8.2×
- GroundTruth17% · 8.1×
- Xandr Invest16% · 7.8×
- The Trade Desk16% · 7.7×
- Quantcast15% · 7.1×
- Reddit Ads12% · 5.8×
- Google DV36012% · 5.7×
- Snapchat Ads12% · 5.7×
- Feathr10% · 5.1×
- AdRoll9.3% · 4.5×
- X Ads9.2% · 4.5×
- TikTok Ads7.3% · 3.5×
- Pinterest Ads6.7% · 3.3×
- Microsoft Ads6.4% · 3.1×
- Quora Ads6.3% · 3.1×
- ChatGPT Ads (OpenAI)5.9% · 2.9×
- AppLovin Axon5.2% · 2.5×
- LinkedIn Ads4.5% · 2.2×
- Meta Ads3.9% · 1.9×
- Criteo3.6% · 1.8×
- Adform3.3% · 1.6×
- RTB House2.5% · 1.2×
- Google Ads2.2% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Insight Global insightglobal.com | HR, Staffing & Recruiting | 10,001+ | United States |
Sanofi sanofi.com | Pharmaceuticals | 10,001+ | France |
bp bp.com | Oil, Gas & Mining | 10,001+ | United Kingdom |
Uber uber.com | Passenger Transport & Mobility | 10,001+ | United States |
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
NielsenIQ niq.com | Market Research & Insights | 10,001+ | United States |
Cushman & Wakefield cushmanwakefield.com | Real Estate (brokerage & services) | 10,001+ | United States |
Nokia nokia.com | Telecom & Connectivity | 10,001+ | Finland |
Rolls-Royce rolls-royce.com | Aerospace & Defense | 10,001+ | United Kingdom |
SABIC sabic.com | Chemicals & Materials | 10,001+ | Saudi Arabia |
Kuehne+Nagel kuehne-nagel.com | Freight, Trucking & Logistics | 10,001+ | Switzerland |
Boston Scientific bostonscientific.com | Medical Devices & Diagnostics | 10,001+ | United States |
Sutherland sutherlandglobal.com | IT Services & Consulting | 10,001+ | United States |
Amdocs amdocs.com | Enterprise Software | 10,001+ | United States |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
Turner & Townsend turnerandtownsend.com | Construction & Contracting | 10,001+ | United Kingdom |
Micron Technology micron.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
Kantar kantar.com | Market Research & Insights | 10,001+ | United Kingdom |
Lear Corporation lear.com | Automotive & Mobility Manufacturing | 10,001+ | United States |
Parsons Corporation parsons.com | Aerospace & Defense | 10,001+ | United States |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
JCB India Ltd. jcb.com | Industrial Machinery & Equipment | 1,001–5,000 | India |
Computerworld computerworld.com | Publishing & News | 51–200 | United States |
Oxfam oxfam.org.uk | Nonprofits & NGOs | 5,001–10,000 | United Kingdom |
Infor infor.com | Enterprise Software | 10,001+ | United States |
Fairmont Hotels & Resorts fairmont.com | Hotels, Lodging & Travel | 10,001+ | United States |
Deel deel.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Smurfit Westrock smurfitwestrock.com | Packaging | 10,001+ | Ireland |
Tata Communications tatacommunications.com | Telecom & Connectivity | 5,001–10,000 | India |
Splunk splunk.com | Cybersecurity | 5,001–10,000 | United States |
Human Rights Watch hrw.org | Nonprofits & NGOs | 201–500 | United States |
Rivian careers.rivian.com | Automotive & Mobility Manufacturing | 10,001+ | United States |
Smith+Nephew smith-nephew.com | Medical Devices & Diagnostics | 10,001+ | United Kingdom |
Crumbl crumbl.com | Restaurants & Food Service | 10,001+ | United States |
South China Morning Post SCMP scmp.com | Publishing & News | 501–1,000 | Hong Kong |
Acuity Analytics acuityanalytics.com | Data & Analytics | 5,001–10,000 | United Kingdom |
Vertiv vertiv.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
Zoom zoom.com | Productivity & Collaboration Tools | 5,001–10,000 | United States |
Givaudan givaudan.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Switzerland |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the StackAdapt tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →StackAdapt advertisers: common questions
Is this the total number of StackAdapt advertisers?
No. We detected the StackAdapt tag on 10,710 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use StackAdapt?
In our comparison panel, 33% of sites with the Viant tag also carry the StackAdapt tag, against 2.1% of the full panel. Next come Amazon DSP (24%), Beeswax (22%) and Basis (21%).
Which companies use StackAdapt for advertising?
They include Insight Global, Sanofi, bp, Uber and GE HealthCare. The table on this page lists more.
How does StackAdapt compare to other ad platforms?
Within our 468,601-site tag-manager panel, StackAdapt ranks #3 of 19 DSP and programmatic platforms by detected sites — ahead of AdRoll, Simpli.fi, Xandr Invest, Criteo and Yahoo DSP, behind Google DV360 and The Trade Desk.
More advertiser studies
Put the research to work
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