Who advertises with Adform?
A study of 2,146 company websites with the Adform tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#9 of 19Among DSP and programmatic platforms, ahead of Quantcast, RTB House and Basis.
7%of sites with the RTB House tag also carry the Adform tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 2,146
- domains with the Adform tag
- #9
- of 19 DSP and programmatic platforms same websites for every platform
- 12%
- headquartered in Netherlands
Where Adform ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Adform appears on 1,856 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Adform
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the RTB House tag are 16.6× as likely to carry the Adform tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- RTB House6.6% · 16.6×
- Xandr Invest5.5% · 13.9×
- Criteo3.4% · 8.5×
- Google DV3602.8% · 6.9×
- Snapchat Ads2.6% · 6.4×
- MediaMath2.2% · 5.6×
- TikTok Ads2.0% · 5.1×
- Pinterest Ads1.9% · 4.8×
- Yahoo DSP1.3% · 3.3×
- Microsoft Ads1.3% · 3.2×
- ChatGPT Ads (OpenAI)1.2% · 3.1×
- Spotify Ads1.1% · 2.8×
- X Ads1.1% · 2.7×
- Reddit Ads1.0% · 2.5×
- Quantcast0.9% · 2.3×
- Meta Ads0.8% · 2.1×
- Amazon DSP0.8% · 2.0×
- LinkedIn Ads0.8% · 2.0×
- The Trade Desk0.7% · 1.9×
- StackAdapt0.6% · 1.6×
- AppLovin Axon0.5% · 1.2×
- Google Ads0.4% · 1.0×
- Basis0.4% · 0.9×
- AdRoll0.3% · 0.8×
- Nextdoor Ads0.3% · 0.7×
- Quora Ads0.2% · 0.6×
- Viant0.2% · 0.5×
- Beeswax0.2% · 0.5×
- Simpli.fi0.0% · 0.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
UNICEF unicef.org | Nonprofits & NGOs | 10,001+ | United States |
Eni eni.com | Oil, Gas & Mining | 10,001+ | Italy |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Magna International magna.com | Automotive & Mobility Manufacturing | 10,001+ | Canada |
SBM Offshore sbmoffshore.com | Oil, Gas & Mining | 5,001–10,000 | Netherlands |
Pirelli pirelli.com | Automotive & Mobility Manufacturing | 10,001+ | Italy |
Skanska skanska.com | Construction & Contracting | 10,001+ | Sweden |
Togg togg.com.tr | Automotive & Mobility Manufacturing | 1,001–5,000 | Türkiye |
Ørsted orsted.com | Renewable Energy & Cleantech | 5,001–10,000 | Denmark |
ZEISS Group zeiss.com | Hardware, Semiconductors & IoT | 10,001+ | Germany |
Hepsiburada (NASDAQ: HEPS) hepsiburada.com | Ecommerce & Online Retail | 1,001–5,000 | Türkiye |
Garanti BBVA garantibbva.com.tr | Banking | 10,001+ | Türkiye |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Infoempleo.com infoempleo.com | HR, Staffing & Recruiting | 11–50 | Spain |
Eataly eataly.com | Restaurants & Food Service | 5,001–10,000 | United States |
IE Business School ie.edu | K-12 & Higher Education | 501–1,000 | Spain |
BearingPoint bearingpoint.com | Management & Strategy Consulting | 5,001–10,000 | Netherlands |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
ZEISS India zeiss.co.in | Hardware, Semiconductors & IoT | 1,001–5,000 | India |
ASSA ABLOY Group assaabloy.com | Building Materials | 10,001+ | Sweden |
Sartorius sartorius.com | Biotech & Life Sciences | 10,001+ | Germany |
University of Southampton southampton.ac.uk | Higher Education | 5,001–10,000 | United Kingdom |
HU University of Applied Sciences Utrecht (Hogeschool Utrecht) hu.nl | K-12 & Higher Education | 1,001–5,000 | Netherlands |
Babel babelgroup.com | IT Services & Consulting | 1,001–5,000 | Spain |
Sennheiser sennheiser.com | Consumer Electronics | 1,001–5,000 | Germany |
Kuveyt Turk Participation Bank kuveytturk.com.tr | Banking | 5,001–10,000 | Türkiye |
Netcompany netcompany.com | IT Services & Consulting | 5,001–10,000 | Denmark |
Royal Jordanian rj.com | Aviation & Aerospace Services | 1,001–5,000 | Jordan |
University of Guelph uoguelph.ca | Higher Education | 1,001–5,000 | Canada |
The University of Salford salford.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
Dr. Oetker oetker.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
The Football Association thefa.com | Fitness, Sports & Recreation | 501–1,000 | United Kingdom |
London Metropolitan University londonmet.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
ENGIE Italia engie.it | Utilities & Power | 1,001–5,000 | Italy |
Square Enix square-enix-games.com | Gaming & Esports | 1,001–5,000 | United Kingdom |
ESIC Business & Marketing School esic.edu | Higher Education | 201–500 | Spain |
Aalto University aalto.fi | Higher Education | 5,001–10,000 | Finland |
Satispay satispay.com | Payments & Fintech | 501–1,000 | Italy |
Universidad Pontificia Comillas comillas.edu | Higher Education | 1,001–5,000 | Spain |
Brunel University of London brunel.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Adform tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Adform advertisers: common questions
Is this the total number of Adform advertisers?
No. We detected the Adform tag on 2,146 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Adform?
In our comparison panel, 7% of sites with the RTB House tag also carry the Adform tag, against 0.4% of the full panel. Next come Xandr Invest (5%), Criteo (3%) and Google DV360 (3%).
Which companies use Adform for advertising?
They include UNICEF, Eni, International Rescue Committee, Magna International and SBM Offshore. The table on this page lists more.
How does Adform compare to other ad platforms?
Within our 468,601-site tag-manager panel, Adform ranks #9 of 19 DSP and programmatic platforms by detected sites — ahead of Quantcast, RTB House, Basis, Beeswax and Feathr, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
More advertiser studies
Put the research to work
Selling to Adform advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.