Who advertises with Amazon DSP?
A study of 1,093 company websites with the Amazon DSP tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#16 of 19Among DSP and programmatic platforms, ahead of MediaMath, GroundTruth and AppLovin Axon.
13%of sites with the Basis tag also carry the Amazon DSP tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 1,093
- domains with the Amazon DSP tag
- #16
- of 19 DSP and programmatic platforms same websites for every platform
- 79%
- headquartered in United States
Where Amazon DSP ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Amazon DSP appears on 885 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Amazon DSP
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Basis tag are 69.6× as likely to carry the Amazon DSP tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Basis13% · 69.6×
- Yahoo DSP8.5% · 44.8×
- Viant5.3% · 27.9×
- Beeswax4.5% · 23.8×
- The Trade Desk3.9% · 20.8×
- GroundTruth3.5% · 18.6×
- MediaMath3.4% · 18.1×
- Xandr Invest3.1% · 16.6×
- Nextdoor Ads3.1% · 16.2×
- AppLovin Axon3.1% · 16.2×
- Pinterest Ads2.6% · 13.7×
- Google DV3602.2% · 11.6×
- StackAdapt2.1% · 11.4×
- Simpli.fi2.1% · 11.1×
- Spotify Ads2.0% · 10.4×
- Reddit Ads1.9% · 10.2×
- Criteo1.9% · 10.1×
- RTB House1.7% · 9.0×
- Snapchat Ads1.4% · 7.2×
- TikTok Ads1.2% · 6.5×
- Quantcast1.2% · 6.4×
- AdRoll1.0% · 5.3×
- X Ads0.8% · 4.5×
- Microsoft Ads0.7% · 3.5×
- ChatGPT Ads (OpenAI)0.5% · 2.5×
- Meta Ads0.4% · 2.1×
- Quora Ads0.4% · 2.1×
- Adform0.4% · 2.0×
- Google Ads0.2% · 1.1×
- LinkedIn Ads0.2% · 1.1×
- Feathr0.1% · 0.5×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
TOTVS totvs.com | Enterprise Software | 10,001+ | Brazil |
ASUS asus.com | Hardware, Semiconductors & IoT | 10,001+ | Taiwan |
Cielo cielo.com.br | Payments & Fintech | 5,001–10,000 | Brazil |
Front Office Sports frontofficesports.com | Fitness, Sports & Recreation | 11–50 | United States |
Major League Baseball (MLB) mlb.com | Fitness, Sports & Recreation | 1,001–5,000 | United States |
Xero xero.com | Accounting & Tax | 1,001–5,000 | New Zealand |
Universal Pictures universalpictures.com | Film, Video & Production | 10,001+ | United States |
Unidas unidas.com.br | Passenger Transport & Mobility | 5,001–10,000 | Brazil |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
Coppel coppel.com | Retail (physical / general) | 10,001+ | Mexico |
Love What Matters lovewhatmatters.com | Social & Influencer / Content | 2–10 | United States |
O Boticário oboticario.com.br | Beauty & Personal Care | 1,001–5,000 | Brazil |
Nu México nu.com.mx | Payments & Fintech | 1,001–5,000 | Mexico |
Navan navan.com | Hotels, Lodging & Travel | 1,001–5,000 | United States |
Sennheiser sennheiser.com | Consumer Electronics | 1,001–5,000 | Germany |
The Honest Company honest.com | Beauty & Personal Care | 201–500 | United States |
Little Caesars Pizza littlecaesars.com | Restaurants & Food Service | 10,001+ | United States |
SumUp sumup.co.uk | Payments & Fintech | 1,001–5,000 | United Kingdom |
Ivy Tech Community College ivytech.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Centennial College centenni.al | Higher Education | 1,001–5,000 | Canada |
Longchamp longchamp.com | Fashion & Apparel | 1,001–5,000 | France |
TaylorMade Golf Company taylormadegolf.com | Diversified / Other Manufacturing | 1,001–5,000 | United States |
Valencia College valenciacollege.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Exelon exeloncorp.com | Utilities & Power | 10,001+ | United States |
Hachette Book Group hachettebookgroup.com | Publishing & News | 1,001–5,000 | United States |
University of New Hampshire unh.edu | Higher Education | 1,001–5,000 | United States |
ChargePoint chargepoint.com | EV Charging & Infrastructure | 1,001–5,000 | United States |
University of Windsor uwindsor.ca | Higher Education | 10,001+ | Canada |
IMA | Institute of Management Accountants imanet.org | Accounting & Tax | 51–200 | United States |
ViewSonic viewsonic.com | Consumer Electronics | 1,001–5,000 | United States |
Air Transat airtransat.com | Aviation & Aerospace Services | 5,001–10,000 | Canada |
Once Upon a Farm onceuponafarmorganics.com | Food & Beverage (CPG / manufacturing) | 51–200 | United States |
Murdoch University murdoch.edu.au | Higher Education | 1,001–5,000 | Australia |
Ultimate Fighting Championship ufc.com | Arts, Culture & Live Entertainment | 201–500 | — |
Spanx spanx.com | Fashion & Apparel | 201–500 | United States |
Totalplay totalplay.com | Telecom & Connectivity | 10,001+ | Mexico |
Davines Group | B Corp since 2016 davinesgroup.com | Beauty & Personal Care | 501–1,000 | Italy |
Editora Intrínseca intrinseca.com.br | Publishing & News | 51–200 | Brazil |
ASPCA aspca.org | Nonprofits & NGOs | 501–1,000 | United States |
New Era Cap neweracap.com | Fashion & Apparel | 1,001–5,000 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Amazon DSP tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Amazon DSP tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for s.amazon-adsystem.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for s.amazon-adsystem.com.
Amazon DSP advertisers: common questions
Is this the total number of Amazon DSP advertisers?
No. We detected the Amazon DSP tag on 1,093 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Amazon DSP?
In our comparison panel, 13% of sites with the Basis tag also carry the Amazon DSP tag, against 0.2% of the full panel. Next come Yahoo DSP (8%), Viant (5%) and Beeswax (4%).
Which companies use Amazon DSP for advertising?
They include TOTVS, ASUS, Cielo, Front Office Sports and Major League Baseball (MLB). The table on this page lists more.
How does Amazon DSP compare to other ad platforms?
Within our 468,601-site tag-manager panel, Amazon DSP ranks #16 of 19 DSP and programmatic platforms by detected sites — ahead of MediaMath, GroundTruth and AppLovin Axon, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
What is s.amazon-adsystem.com?
It serves advertiser pixel (c. = publisher apstag, excluded) — the tag advertisers add so Amazon DSP can measure ad clicks and conversions on their own site. Its presence means a site has set up Amazon DSP measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Amazon DSP tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "s.amazon-adsystem.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to Amazon DSP advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.