Advertiser study · Affiliate · Nov 2026

Who advertises with Awin?

A study of 2,539 company websites with the Awin tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#1 of 3Among affiliate networks, ahead of impact.com and ShopMy.

Where adoption concentrates

9%of sites with the ShopMy tag also carry the Awin tag, compared with 0% across the panel.

1,268,817
company websites analysed
2,539
domains with the Awin tag
#1
of 3 affiliate networks
same websites for every platform
25%
headquartered in United States

Where Awin ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Awin appears on 1,825 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • Awin0.4%
  • Nextdoor Ads0.2%
Affiliate
  • Awin0.4%
  • impact.com0.2%
  • ShopMy0.0%

Who advertises with Awin

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • D2C / Consumer Brands312 · 14%
  • Ecommerce & Online Retail283 · 12%
  • Fashion & Apparel272 · 12%
  • Retail (physical / general)255 · 11%
  • Hotels, Lodging & Travel182 · 7.9%
  • Events & Experiences144 · 6.3%
  • Home, Furniture & Décor141 · 6.1%
  • Food & Beverage (CPG / manufacturing)132 · 5.7%
  • Beauty & Personal Care131 · 5.7%
  • Wellness, Fitness & Alternative109 · 4.7%
By business model
  • B2C682 · 42%
  • B2B591 · 37%
  • Agency / Services355 · 22%
  • D2C336 · 21%
  • Ecommerce271 · 17%
  • Manufacturer249 · 15%
  • SaaS222 · 14%
  • Enterprise / Sales-led204 · 13%
By company size (employees)
  • 117 · <1%
  • 2–10335 · 14%
  • 11–50799 · 33%
  • 51–200646 · 26%
  • 201–500280 · 11%
  • 501–1,000131 · 5.4%
  • 1,001–5,000187 · 7.6%
  • 5,001–10,00027 · 1.1%
  • 10,001+24 · <1%
By headquarters country
  • United States589 · 25%
  • United Kingdom559 · 24%
  • Germany370 · 16%
  • Netherlands135 · 5.8%
  • France115 · 5%
  • Italy106 · 4.6%
  • Brazil100 · 4.3%
  • Spain92 · 4%
  • Canada37 · 1.6%
  • Switzerland29 · 1.2%

Which advertising audiences overlap most?

Sites with the ShopMy tag are 23.9× as likely to carry the Awin tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.4%)
  • ShopMy9.3% · 23.9×
  • impact.com4.1% · 10.5×
  • Pinterest Ads4.0% · 10.4×
  • TikTok Ads2.6% · 6.8×
  • Spotify Ads2.5% · 6.3×
  • Snapchat Ads2.2% · 5.7×
  • ChatGPT Ads (OpenAI)2.1% · 5.4×
  • Microsoft Ads2.0% · 5.1×
  • Reddit Ads2.0% · 5.1×
  • Nextdoor Ads1.5% · 3.8×
  • X Ads1.0% · 2.7×
  • The Trade Desk1.0% · 2.7×
  • Quora Ads1.0% · 2.5×
  • Meta Ads0.7% · 1.9×
  • Google Ads0.4% · 1.1×
  • LinkedIn Ads0.4% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Entrepreneur Media
entrepreneur.com
Publishing & News51–200United States
Xiaomi Technology
mi.com
Hardware, Semiconductors & IoT10,001+China
C&A Brasil
cea.com.br
Retail (physical / general)10,001+Brazil
OYO
oyorooms.com
Hotels, Lodging & Travel5,001–10,000India
Cielo
cielo.com.br
Payments & Fintech5,001–10,000Brazil
TIM Brasil
tim.com.br
Telecom & Connectivity10,001+Brazil
Seara
seara.com.br
Food & Beverage (CPG / manufacturing)10,001+Brazil
Kaspersky
kaspersky.com
Cybersecurity5,001–10,000Switzerland
BSI
bsigroup.com
Management & Strategy Consulting1,001–5,000United Kingdom
Farmácias Pague Menos
paguemenos.com.br
Pharmaceuticals10,001+Brazil
Eataly
eataly.com
Restaurants & Food Service5,001–10,000United States
Cobasi
cobasi.com.br
Retail (physical / general)5,001–10,000Brazil
Vuori
vuoriclothing.com
Fashion & Apparel1,001–5,000United States
EDF (UK)
edfenergy.com
Utilities & Power10,001+United Kingdom
Nothing
nothing.tech
Consumer Electronics501–1,000United Kingdom
Alison
alison.com
EdTech & E-Learning201–500Ireland
DIO
dio.me
E-Learning Providers51–200Brazil
KodeKloud
kodekloud.com
EdTech & E-Learning51–200Singapore
MadeiraMadeira
madeiramadeira.com.br
Home, Furniture & Décor1,001–5,000Brazil
Enpal
corporate.enpal.com
Renewable Energy & Cleantech5,001–10,000Germany
ENGIE Italia
engie.it
Utilities & Power1,001–5,000Italy
Golden Goose
goldengoose.com
Fashion & Apparel1,001–5,000Italy
Fast Shop S/A
fastshop.com.br
Retail (physical / general)1,001–5,000Brazil
ADCOS IND. E COM.
adcos.com.br
Beauty & Personal Care501–1,000Brazil
Jabra
jabra.com
Consumer Electronics1,001–5,000Denmark
BIMBA Y LOLA
bimbaylola.com
Fashion & Apparel1,001–5,000Spain
BancoBPM
gruppo.bancobpm.it
Banking10,001+Italy
Bemol
bemol.com.br
Retail (physical / general)1,001–5,000Brazil
Drogaria Araujo S/A
araujo.com.br
Retail (physical / general)10,001+Brazil
FURLA
furla.com
Fashion & Apparel1,001–5,000Italy
italki
italki.com
EdTech & E-Learning51–200Spain
Plenitude France
eniplenitude.fr
Electric Power Transmission, Control, and Distribution201–500—
EnBW Energie Baden-Württemberg AG
enbw.com
Utilities & Power10,001+Germany
Carrefour Italia
carrefour.it
Retail (physical / general)10,001+Italy
Victoria Beckham
victoriabeckham.com
Fashion & Apparel51–200United Kingdom
Liu Jo
liujo.com
Fashion & Apparel501–1,000Italy
ALIMA
alima.ngo
Nonprofits & NGOs1,001–5,000France
English Heritage
english-heritage.org.uk
Arts, Culture & Live Entertainment1,001–5,000United Kingdom
G Adventures
gadventures.com
Hotels, Lodging & Travel1,001–5,000Canada
PrettyLittleThing.com
plt.shop
Fashion & Apparel201–500United Kingdom
Get the complete list of 2,461 Awin advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Awin tag and who removed it. Book a call and we'll walk you through it.

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Awin advertisers: common questions

Is this the total number of Awin advertisers?

No. We detected the Awin tag on 2,539 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Awin?

In our comparison panel, 9% of sites with the ShopMy tag also carry the Awin tag, against 0.4% of the full panel. Next come impact.com (4%), Pinterest Ads (4%) and TikTok Ads (3%).

Which companies use Awin for advertising?

They include Entrepreneur Media, Xiaomi Technology, C&A Brasil, OYO and Cielo. The table on this page lists more.

How does Awin compare to other ad platforms?

Within our 468,601-site tag-manager panel, Awin ranks #1 of 3 affiliate networks by detected sites — ahead of impact.com and ShopMy.

More advertiser studies

Put the research to work

Selling to Awin advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.