Who advertises with Beeswax?
A study of 1,158 company websites with the Beeswax tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#13 of 19Among DSP and programmatic platforms, ahead of Feathr, Viant and Amazon DSP.
13%of sites with the GroundTruth tag also carry the Beeswax tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 1,158
- domains with the Beeswax tag
- #13
- of 19 DSP and programmatic platforms same websites for every platform
- 86%
- headquartered in United States
Where Beeswax ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Beeswax appears on 1,047 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Beeswax
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the GroundTruth tag are 56.1× as likely to carry the Beeswax tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- GroundTruth13% · 56.1×
- Yahoo DSP8.8% · 39.6×
- Amazon DSP5.3% · 23.8×
- Xandr Invest4.4% · 19.8×
- The Trade Desk3.8% · 17.2×
- StackAdapt2.4% · 10.5×
- Viant2.2% · 10.0×
- AppLovin Axon2.1% · 9.5×
- Basis2.0% · 9.1×
- Nextdoor Ads2.0% · 8.9×
- Simpli.fi2.0% · 8.8×
- Google DV3601.8% · 8.1×
- Criteo1.7% · 7.8×
- MediaMath1.4% · 6.5×
- AdRoll1.4% · 6.4×
- Reddit Ads1.1% · 4.9×
- Quantcast1.1% · 4.9×
- Spotify Ads1.0% · 4.5×
- X Ads0.9% · 4.1×
- Feathr0.9% · 3.9×
- Snapchat Ads0.8% · 3.7×
- Pinterest Ads0.8% · 3.5×
- TikTok Ads0.8% · 3.5×
- ChatGPT Ads (OpenAI)0.7% · 3.0×
- Microsoft Ads0.6% · 2.9×
- Meta Ads0.4% · 1.7×
- Quora Ads0.4% · 1.6×
- RTB House0.3% · 1.5×
- LinkedIn Ads0.3% · 1.3×
- Google Ads0.2% · 1.0×
- Adform0.1% · 0.5×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Tecnológico de Monterrey tec.mx | Higher Education | 10,001+ | Mexico |
Splunk splunk.com | Cybersecurity | 5,001–10,000 | United States |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
Rakbank rakbank.ae | Banking | 1,001–5,000 | United Arab Emirates |
NiCE nice.com | AI / ML | 5,001–10,000 | United States |
SentinelOne sentinelone.com | Cybersecurity | 1,001–5,000 | United States |
Talkdesk talkdesk.com | Enterprise Software | 1,001–5,000 | United States |
Concordia University concordia.ca | Higher Education | 5,001–10,000 | Canada |
ISACA isaca.org | Cybersecurity | 201–500 | United States |
Appian appian.com | Enterprise Software | 1,001–5,000 | United States |
Realpage realpage.com | Real Estate Investment & Development | 5,001–10,000 | United States |
InMobi Advertising advertising.inmobi.com | Performance / Growth / Adtech | 1,001–5,000 | India |
National Wildlife Federation nwf.org | Nonprofits & NGOs | 201–500 | United States |
Convergint convergint.com | Cybersecurity | 10,001+ | United States |
Dominion Energy dominionenergy.com | Utilities & Power | 10,001+ | United States |
Ivy Tech Community College ivytech.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Newsweek newsweek.com | Publishing & News | 201–500 | United States |
Cato Networks catonetworks.com | Cybersecurity | 1,001–5,000 | Israel |
EBANX ebanx.com | Payments & Fintech | 501–1,000 | Brazil |
Eightfold AI eightfold.ai | AI / ML | 501–1,000 | United States |
Ball State University bsu.edu | Higher Education | 1,001–5,000 | United States |
American Public Health Association apha.org | Public Health | 51–200 | United States |
AML RightSource amlrightsource.com | Financial Services (diversified) | 5,001–10,000 | United States |
Lemonade makers.lemonade.com | Insurance & Insurtech | 1,001–5,000 | United States |
Data Axle data-axle.com | Data & Analytics | 1,001–5,000 | United States |
Boise State University boisestate.edu | Higher Education | 1,001–5,000 | United States |
Sierra Nevada Corporation sncorp.com | Aerospace & Defense | 1,001–5,000 | United States |
University of Windsor uwindsor.ca | Higher Education | 10,001+ | Canada |
ICU Medical icumed.com | Medical Devices & Diagnostics | 5,001–10,000 | United States |
Air Transat airtransat.com | Aviation & Aerospace Services | 5,001–10,000 | Canada |
Sierra Club sierraclub.org | Nonprofits & NGOs | 501–1,000 | United States |
Academy of Art University academyart.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Hackensack Meridian Health hackensackmeridianhealth.org | Hospitals & Health Systems | 10,001+ | United States |
National Retail Federation nrf.com | Civic, Religious & Membership | 51–200 | United States |
Benchmark bench.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
Ellucian ellucian.com | K-12 & Higher Education | 1,001–5,000 | United States |
Auth0 auth0.com | Cybersecurity | 501–1,000 | United States |
Flock flocksafety.com | Government & Public Sector | 1,001–5,000 | United States |
LogicMonitor logicmonitor.com | Enterprise Software | 1,001–5,000 | United States |
Sectigo sectigo.com | Cybersecurity | 501–1,000 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Beeswax tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Beeswax advertisers: common questions
Is this the total number of Beeswax advertisers?
No. We detected the Beeswax tag on 1,158 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Beeswax?
In our comparison panel, 13% of sites with the GroundTruth tag also carry the Beeswax tag, against 0.2% of the full panel. Next come Yahoo DSP (9%), Amazon DSP (5%) and Xandr Invest (4%).
Which companies use Beeswax for advertising?
They include Tecnológico de Monterrey, Splunk, Apollo Global Management, Inc., Rakbank and NiCE. The table on this page lists more.
How does Beeswax compare to other ad platforms?
Within our 468,601-site tag-manager panel, Beeswax ranks #13 of 19 DSP and programmatic platforms by detected sites — ahead of Feathr, Viant, Amazon DSP, MediaMath and GroundTruth, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
More advertiser studies
Put the research to work
Selling to Beeswax advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.