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Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with Feathr?

A study of 1,253 company websites with the Feathr tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#14 of 19Among DSP and programmatic platforms, ahead of Viant, Amazon DSP and MediaMath.

Where adoption concentrates

3%of sites with the Basis tag also carry the Feathr tag, compared with 0% across the panel.

1,268,817
company websites analysed
1,253
domains with the Feathr tag
#14
of 19 DSP and programmatic platforms
same websites for every platform
91%
headquartered in United States

Where Feathr ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Feathr appears on 1,044 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • Feathr0.2%
  • Nextdoor Ads0.2%
DSPs & programmatic
  • Google DV3605.3%
  • The Trade Desk2.4%
  • StackAdapt2.1%
  • AdRoll1.2%
  • Simpli.fi1.0%
  • Xandr Invest1.0%
  • Criteo0.8%
  • Yahoo DSP0.6%
  • Adform0.4%
  • Quantcast0.4%
  • RTB House0.3%
  • Basis0.2%
  • Beeswax0.2%
  • Feathr0.2%
  • Viant0.2%
  • Amazon DSP0.2%
  • MediaMath0.2%
  • GroundTruth0.2%
  • AppLovin Axon0.1%

Who advertises with Feathr

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Civic, Religious & Membership431 · 38%
  • Nonprofits & NGOs299 · 27%
  • Social & Family Services143 · 13%
  • Events & Experiences126 · 11%
  • Public Health95 · 8.4%
  • K-12 & Higher Education62 · 5.5%
  • Publishing & News49 · 4.4%
  • Arts, Culture & Live Entertainment49 · 4.4%
  • Research & Think Tanks47 · 4.2%
  • Government & Public Sector41 · 3.6%
By business model
  • B2B542 · 72%
  • Agency / Services160 · 21%
  • B2C139 · 18%
  • Enterprise / Sales-led71 · 9.4%
  • Subscription54 · 7.2%
  • SaaS49 · 6.5%
  • Manufacturer42 · 5.6%
  • Distributor / Wholesale33 · 4.4%
By company size (employees)
  • 117 · 1.4%
  • 2–10264 · 21%
  • 11–50503 · 41%
  • 51–200282 · 23%
  • 201–50089 · 7.2%
  • 501–1,00029 · 2.4%
  • 1,001–5,00031 · 2.5%
  • 5,001–10,0007 · <1%
  • 10,001+10 · <1%
By headquarters country
  • United States1,049 · 91%
  • Canada43 · 3.7%
  • United Kingdom21 · 1.8%
  • United Arab Emirates7 · <1%
  • Germany5 · <1%
  • Brazil4 · <1%
  • Australia4 · <1%
  • Netherlands4 · <1%
  • India2 · <1%
  • Singapore2 · <1%

Which advertising audiences overlap most?

Sites with the Basis tag are 15.4× as likely to carry the Feathr tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.2%)
  • Basis3.4% · 15.4×
  • AdRoll1.8% · 8.3×
  • Yahoo DSP1.4% · 6.3×
  • StackAdapt1.1% · 5.1×
  • Quora Ads1.1% · 4.7×
  • Beeswax0.9% · 3.9×
  • X Ads0.7% · 3.0×
  • Xandr Invest0.7% · 3.0×
  • The Trade Desk0.6% · 2.6×
  • GroundTruth0.6% · 2.5×
  • Simpli.fi0.5% · 2.4×
  • Snapchat Ads0.5% · 2.3×
  • Reddit Ads0.5% · 2.2×
  • Quantcast0.4% · 2.0×
  • Google DV3600.4% · 1.8×
  • MediaMath0.4% · 1.8×
  • LinkedIn Ads0.3% · 1.2×
  • Pinterest Ads0.2% · 1.1×
  • Microsoft Ads0.2% · 1.0×
  • TikTok Ads0.2% · 1.0×
  • Meta Ads0.2% · 0.9×
  • Viant0.2% · 0.9×
  • Nextdoor Ads0.2% · 0.9×
  • Spotify Ads0.2% · 0.8×
  • ChatGPT Ads (OpenAI)0.2% · 0.7×
  • Google Ads0.1% · 0.6×
  • Amazon DSP0.1% · 0.5×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Accounting Today
accountingtoday.com
Publishing & News201–500United States
American Psychiatric Association
psychiatry.org
Mental & Behavioral Health201–500United States
Nation's Restaurant News
nrn.com
Publishing & News11–50United States
GFT Technologies
gft.com
IT Services & Consulting10,001+Germany
The Linux Foundation
linuxfoundation.org
Developer Tools & Platforms201–500United States
National Association of Home Builders
nahb.org
Civic, Religious & Membership201–500United States
The American Institute of Architects (AIA)
aia.org
Architecture & Design51–200United States
American Dental Association
ada.org
Nonprofits & NGOs201–500United States
Academy of Nutrition and Dietetics
eatright.org
Civic, Religious & Membership51–200United States
American Counseling Association
counseling.org
Civic, Religious & Membership51–200—
The Institute of Internal Auditors
theiia.org
Civic, Religious & Membership201–500United States
AACN (American Association of Critical-Care Nurses)
aacn.org
Civic, Religious & Membership51–200United States
American Banker
americanbanker.com
Publishing & News201–500United States
Associated General Contractors of America
agc.org
Construction & Contracting51–200United States
Public Relations Society of America (PRSA)
prsa.org
PR & Communications11–50United States
SUSE
suse.com
Enterprise Software1,001–5,000Germany
Institute of Food Technologists (IFT)
ift.org
Agtech & Food Tech51–200United States
ASHRAE
ashrae.org
HVAC & Refrigeration51–200United States
Content Marketing Institute
contentmarketinginstitute.com
Social & Influencer / Content11–50United States
American Public Health Association
apha.org
Public Health51–200United States
American Society of Safety Professionals (ASSP)
assp.org
Civic, Religious & Membership51–200United States
Society for Neuroscience
sfn.org
Research & Think Tanks51–200United States
TESOL International Association
tesol.org
Civic, Religious & Membership11–50United States
American Hospital Association
aha.org
Hospitals & Health Systems201–500United States
National Apartment Association (Naahq)
naahq.org
Civic, Religious & Membership51–200United States
National Automobile Dealers Association (NADA)
nadashow.org
Passenger Transport & Mobility201–500United States
CFA Society India
cfasocietyindia.org
Civic, Religious & Membership11–50India
IEEE Power & Energy Society
ieee-pes.org
Utilities & Power10,001+United States
American Pharmacists Association
pharmacist.com
Civic, Religious & Membership51–200United States
Make-A-Wish America
wish.org
Nonprofits & NGOs1,001–5,000United States
Infectious Diseases Society of America
idsociety.org
Public Health11–50United States
American Culinary Federation
acfchefs.org
Civic, Religious & Membership11–50United States
Construction Management Association of America (CMAA)
cmaanet.org
Construction & Contracting11–50United States
American Alliance of Museums
aam-us.org
Civic, Religious & Membership11–50United States
American Academy of Ophthalmology
aao.org
Nonprofits & NGOs51–200United States
ISG (Information Services Group)
isg-one.com
IT Services & Consulting1,001–5,000United States
CSCMP - Council of Supply Chain Management Professionals
cscmp.org
Civic, Religious & Membership11–50United States
American Association for Cancer Research
aacr.org
Nonprofits & NGOs201–500United States
PIHRA
pihra.org
HR, Staffing & Recruiting2–10United States
ACRP - Association of Clinical Research Professionals
acrpnet.org
Civic, Religious & Membership11–50United States
Get the complete list of 1,233 Feathr advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Feathr tag and who removed it. Book a call and we'll walk you through it.

Book a call →
Building something?Check any domain’s ad tags via API: company_tech on gtm.dev →

Feathr advertisers: common questions

Is this the total number of Feathr advertisers?

No. We detected the Feathr tag on 1,253 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Feathr?

In our comparison panel, 3% of sites with the Basis tag also carry the Feathr tag, against 0.2% of the full panel. Next come AdRoll (2%), Yahoo DSP (1%) and StackAdapt (1%).

Which companies use Feathr for advertising?

They include Accounting Today, American Psychiatric Association, Nation's Restaurant News, GFT Technologies and The Linux Foundation. The table on this page lists more.

How does Feathr compare to other ad platforms?

Within our 468,601-site tag-manager panel, Feathr ranks #14 of 19 DSP and programmatic platforms by detected sites — ahead of Viant, Amazon DSP, MediaMath, GroundTruth and AppLovin Axon, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

More advertiser studies

Google DV360 advertisersDSPs & programmatic25,021 advertiser sitesThe Trade Desk advertisersDSPs & programmatic13,307 advertiser sitesStackAdapt advertisersDSPs & programmatic10,710 advertiser sitesAdRoll advertisersDSPs & programmatic7,768 advertiser sitesSimpli.fi advertisersDSPs & programmatic6,851 advertiser sitesXandr Invest advertisersDSPs & programmatic5,473 advertiser sitesCriteo advertisersDSPs & programmatic4,927 advertiser sitesYahoo DSP advertisersDSPs & programmatic3,277 advertiser sites

Put the research to work

Selling to Feathr advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.

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