Who advertises on MNTN?
A study of 1,632 company websites with the MNTN tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#2 of 4Among connected TV platforms, ahead of Vibe and Roku Ads.
7%of sites with the Vibe tag also carry the MNTN tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 1,632
- domains with the MNTN tag
- #2
- of 4 connected TV platforms same websites for every platform
- 92%
- headquartered in United States
Where MNTN ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. MNTN appears on 1,291 of these sites. Snapshot: 1 Nov 2026.
Who advertises on MNTN
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Vibe tag are 26.9× as likely to carry the MNTN tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Vibe7.4% · 26.9×
- TVSquared6.4% · 23.2×
- Spotify Ads4.9% · 17.9×
- Nextdoor Ads4.6% · 16.9×
- The Trade Desk2.8% · 10.3×
- Reddit Ads2.8% · 10.3×
- Roku Ads2.4% · 8.7×
- Snapchat Ads2.3% · 8.3×
- Quora Ads2.0% · 7.3×
- TikTok Ads1.6% · 5.8×
- ChatGPT Ads (OpenAI)1.4% · 4.9×
- X Ads1.3% · 4.8×
- Pinterest Ads1.1% · 3.9×
- Microsoft Ads1.0% · 3.5×
- LinkedIn Ads0.5% · 1.9×
- Meta Ads0.5% · 1.9×
- Google Ads0.3% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Uber uber.com | Passenger Transport & Mobility | 10,001+ | United States |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
Arm arm.com | Hardware, Semiconductors & IoT | 5,001–10,000 | United Kingdom |
Zoom zoom.com | Productivity & Collaboration Tools | 5,001–10,000 | United States |
PPD ppd.com | Pharmaceuticals | 10,001+ | United States |
Obama Foundation obama.org | Nonprofits & NGOs | 201–500 | United States |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
ElevenLabs elevenlabs.io | AI / ML | 501–1,000 | United Kingdom |
American Express Global Business Travel go.amexgbt.com | Hotels, Lodging & Travel | 10,001+ | United States |
Oxfam International oxfam.org | Nonprofits & NGOs | 51–200 | Kenya |
Duke Energy Corporation duke-energy.com | Utilities & Power | 10,001+ | United States |
Franklin Templeton franklinresources.com | Asset & Wealth Management | 5,001–10,000 | United States |
iHire ihire.com | HR, Staffing & Recruiting | 51–200 | United States |
Auburn University auburn.edu | Higher Education | 5,001–10,000 | United States |
Ocean Conservancy oceanconservancy.org | Nonprofits & NGOs | 51–200 | United States |
International Medical Corps internationalmedicalcorps.org | Nonprofits & NGOs | 5,001–10,000 | United States |
Maven Clinic mavenclinic.com | Digital Health & Telehealth | 201–500 | United States |
Washington State University wsu.edu | Higher Education | 5,001–10,000 | United States |
West Virginia University wvu.edu | Higher Education | 5,001–10,000 | United States |
Specialized Bicycle Components specialized.com | Fitness, Sports & Recreation | 1,001–5,000 | — |
ConnectWise connectwise.com | SaaS / Cloud | 1,001–5,000 | United States |
Smartsheet smartsheet.com | Enterprise Software | 1,001–5,000 | United States |
Samaritan's Purse samaritanspurse.org | Nonprofits & NGOs | 1,001–5,000 | United States |
GoPro gopro.com | Hardware, Semiconductors & IoT | 501–1,000 | United States |
Wrike wrike.com | Enterprise Software | 1,001–5,000 | United States |
OutSystems outsystems.com | Enterprise Software | 1,001–5,000 | United States |
James Madison University jmu.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Shield AI shield.ai | Aerospace & Defense | 1,001–5,000 | United States |
Northern Arizona University nau.edu | K-12 & Higher Education | 1,001–5,000 | United States |
EXPRESS express.com | Fashion & Apparel | 5,001–10,000 | United States |
American Public Health Association apha.org | Public Health | 51–200 | United States |
Rice University rice.edu | Higher Education | 1,001–5,000 | United States |
Tim Tebow Foundation timtebowfoundation.org | Nonprofits & NGOs | 51–200 | United States |
Apollo.io apollo.io | SaaS / Cloud | 501–1,000 | United States |
Utah State University usu.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Skydio skydio.com | Aerospace & Defense | 501–1,000 | United States |
Illumio illumio.com | Cybersecurity | 501–1,000 | United States |
Sol de Janeiro soldejaneiro.com | Beauty & Personal Care | 201–500 | United States |
AVI-SPL avispl.com | IT Services & Consulting | 5,001–10,000 | United States |
Pattern pattern.com | Ecommerce & Online Retail | 1,001–5,000 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the MNTN tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →MNTN advertisers: common questions
Is this the total number of MNTN advertisers?
No. We detected the MNTN tag on 1,632 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use MNTN?
In our comparison panel, 7% of sites with the Vibe tag also carry the MNTN tag, against 0.3% of the full panel. Next come TVSquared (6%), Spotify Ads (5%) and Nextdoor Ads (5%).
Which companies use MNTN for advertising?
They include Uber, Korn Ferry, Arm, Zoom and PPD. The table on this page lists more.
How does MNTN compare to other ad platforms?
Within our 468,601-site tag-manager panel, MNTN ranks #2 of 4 connected TV platforms by detected sites — ahead of Vibe and Roku Ads, behind TVSquared.
More advertiser studies
Put the research to work
Selling to MNTN advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.