Who advertises on Roku?
A study of 821 company websites with the Roku Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#4 of 4Among connected TV platforms, behind TVSquared, MNTN and Vibe.
6%of sites with the TVSquared tag also carry the Roku Ads tag, compared with 0% across the panel.
- 1,268,817
- company websites analysed
- 821
- domains with the Roku Ads tag
- #4
- of 4 connected TV platforms same websites for every platform
- 92%
- headquartered in United States
Where Roku ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Roku appears on 751 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Roku
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the TVSquared tag are 35.5× as likely to carry the Roku Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- TVSquared5.7% · 35.5×
- Spotify Ads4.1% · 25.5×
- The Trade Desk4.0% · 24.9×
- Snapchat Ads2.7% · 17.0×
- Nextdoor Ads2.1% · 13.0×
- Vibe1.5% · 9.4×
- MNTN1.4% · 8.7×
- Reddit Ads1.0% · 6.1×
- TikTok Ads0.8% · 5.3×
- X Ads0.7% · 4.1×
- Pinterest Ads0.6% · 3.7×
- Microsoft Ads0.4% · 2.5×
- ChatGPT Ads (OpenAI)0.4% · 2.2×
- Meta Ads0.3% · 2.1×
- LinkedIn Ads0.3% · 2.0×
- Quora Ads0.3% · 1.8×
- Google Ads0.2% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Expo 2020 Dubai expo2020dubai.com | Events & Experiences | 501–1,000 | United Arab Emirates |
Iberia iberia.com | Passenger Transport & Mobility | 10,001+ | Spain |
University of Colorado Boulder colorado.edu | K-12 & Higher Education | 5,001–10,000 | United States |
The University of Georgia uga.edu | Higher Education | 10,001+ | United States |
University of Cincinnati uc.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Automation Anywhere automationanywhere.com | AI / ML | 1,001–5,000 | United States |
Paychex paychex.com | HR, Staffing & Recruiting | 10,001+ | United States |
Miami University miamioh.edu | Higher Education | 1,001–5,000 | United States |
The University of Texas at Dallas utdallas.edu | Higher Education | 1,001–5,000 | United States |
ERGO ergo.com | Insurance & Insurtech | 10,001+ | Germany |
LALIGA laliga.com | Fitness, Sports & Recreation | 501–1,000 | Spain |
GIA (Gemological Institute of America) gia.edu | K-12 & Higher Education | 1,001–5,000 | United States |
DAV (Disabled American Veterans) dav.org | Nonprofits & NGOs | 501–1,000 | United States |
Doctors Without Borders/Médecins Sans Frontières (MSF) Canada doctorswithoutborders.ca | Nonprofits & NGOs | 51–200 | Canada |
University of Louisville louisville.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Cirque du Soleil Entertainment Group cirquedusoleil.com | Arts, Culture & Live Entertainment | 1,001–5,000 | Canada |
The University of Akron uakron.edu | K-12 & Higher Education | 1,001–5,000 | United States |
University of New Hampshire unh.edu | Higher Education | 1,001–5,000 | United States |
American Diabetes Association diabetes.org | Nonprofits & NGOs | 201–500 | United States |
University of Mississippi olemiss.edu | Higher Education | 1,001–5,000 | United States |
Boise State University boisestate.edu | Higher Education | 1,001–5,000 | United States |
Cleveland State University csuohio.edu | Higher Education | 1,001–5,000 | United States |
IMA | Institute of Management Accountants imanet.org | Accounting & Tax | 51–200 | United States |
ICU Medical icumed.com | Medical Devices & Diagnostics | 5,001–10,000 | United States |
ViewSonic viewsonic.com | Consumer Electronics | 1,001–5,000 | United States |
Saint Louis University slu.edu | Higher Education | 1,001–5,000 | United States |
Santa Clara University scu.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Safelite safelite.com | Engineering & Technical Services | 10,001+ | United States |
UMass Boston umb.edu | K-12 & Higher Education | 1,001–5,000 | United States |
CenterPoint Energy centerpointenergy.com | Utilities & Power | 5,001–10,000 | United States |
Troy University troy.edu | Higher Education | 1,001–5,000 | United States |
Western Kentucky University wku.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Corinthia Hotels corinthia.com | Hotels, Lodging & Travel | 1,001–5,000 | United Kingdom |
Graybar graybar.com | Electrical & Electronics Manufacturing | 5,001–10,000 | United States |
Western Illinois University wiu.edu | K-12 & Higher Education | 1,001–5,000 | United States |
University of Wisconsin-Whitewater uww.edu | Higher Education | 1,001–5,000 | United States |
Columbus State Community College cscc.edu | Higher Education | 1,001–5,000 | United States |
Seattle University seattleu.edu | Higher Education | 501–1,000 | United States |
Progress Software progress.com | Enterprise Software | 1,001–5,000 | United States |
Florida Gulf Coast University fgcu.edu | Higher Education | 1,001–5,000 | United States |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Roku Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Roku advertisers: common questions
Is this the total number of Roku advertisers?
No. We detected the Roku Ads tag on 821 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Roku?
In our comparison panel, 6% of sites with the TVSquared tag also carry the Roku Ads tag, against 0.2% of the full panel. Next come Spotify Ads (4%), The Trade Desk (4%) and Snapchat Ads (3%).
Which companies use Roku for advertising?
They include Expo 2020 Dubai, Iberia, University of Colorado Boulder, The University of Georgia and University of Cincinnati. The table on this page lists more.
How does Roku compare to other ad platforms?
Within our 468,601-site tag-manager panel, Roku ranks #4 of 4 connected TV platforms by detected sites, behind TVSquared, MNTN and Vibe.
More advertiser studies
Put the research to work
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