Advertiser study · Connected TV · Nov 2026

Who advertises on Vibe?

A study of 1,610 company websites with the Vibe tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#3 of 4Among connected TV platforms, ahead of Roku Ads.

Where adoption concentrates

7%of sites with the MNTN tag also carry the Vibe tag, compared with 0% across the panel.

1,268,817
company websites analysed
1,610
domains with the Vibe tag
#3
of 4 connected TV platforms
same websites for every platform
94%
headquartered in United States

Where Vibe ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Vibe appears on 1,134 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • Vibe0.2%
  • Nextdoor Ads0.2%
Connected TV
  • TVSquared0.3%
  • MNTN0.3%
  • Vibe0.2%
  • Roku Ads0.2%

Who advertises on Vibe

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • AI / ML90 · 6.8%
  • SaaS / Cloud88 · 6.6%
  • Construction & Contracting83 · 6.3%
  • Medical Practices & Clinics76 · 5.7%
  • Facilities & Building Services68 · 5.1%
  • IT Services & Consulting68 · 5.1%
  • Advertising & Media Agencies62 · 4.7%
  • Enterprise Software61 · 4.6%
  • Performance / Growth / Adtech57 · 4.3%
  • Nonprofits & NGOs56 · 4.2%
By business model
  • B2B427 · 48%
  • Agency / Services265 · 30%
  • B2C230 · 26%
  • SaaS211 · 24%
  • Enterprise / Sales-led147 · 17%
  • Manufacturer140 · 16%
  • D2C68 · 7.7%
  • Distributor / Wholesale66 · 7.4%
By company size (employees)
  • 111 · <1%
  • 2–10257 · 17%
  • 11–50517 · 33%
  • 51–200436 · 28%
  • 201–500171 · 11%
  • 501–1,00077 · 5%
  • 1,001–5,00059 · 3.8%
  • 5,001–10,0006 · <1%
  • 10,001+12 · <1%
By headquarters country
  • United States1,338 · 94%
  • United Kingdom13 · <1%
  • France12 · <1%
  • Canada8 · <1%
  • Germany5 · <1%
  • India4 · <1%
  • Brazil3 · <1%
  • Saudi Arabia3 · <1%
  • Netherlands3 · <1%
  • United Arab Emirates2 · <1%

Which advertising audiences overlap most?

Sites with the MNTN tag are 26.9× as likely to carry the Vibe tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.2%)
  • MNTN6.5% · 26.9×
  • Nextdoor Ads5.3% · 22.1×
  • TVSquared3.6% · 15.0×
  • Spotify Ads2.7% · 11.0×
  • Roku Ads2.3% · 9.4×
  • Reddit Ads1.7% · 7.2×
  • The Trade Desk1.4% · 5.6×
  • ChatGPT Ads (OpenAI)1.1% · 4.7×
  • Quora Ads1.1% · 4.4×
  • Pinterest Ads1.0% · 3.9×
  • TikTok Ads0.9% · 3.8×
  • Snapchat Ads0.9% · 3.8×
  • X Ads0.9% · 3.5×
  • Microsoft Ads0.6% · 2.7×
  • Meta Ads0.4% · 1.7×
  • LinkedIn Ads0.3% · 1.4×
  • Google Ads0.3% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
NTT DATA, Inc.
services.global.ntt
IT Services & Consulting10,001+Japan
Micron Technology
micron.com
Hardware, Semiconductors & IoT10,001+United States
NTT DATA
nttdata.com
IT Services & Consulting10,001+Japan
Miami Dade College
mdc.edu
K-12 & Higher Education5,001–10,000United States
National Parks Conservation Association
npca.org
Nonprofits & NGOs51–200United States
Nextiva
nextiva.com
SaaS / Cloud1,001–5,000United States
SXSW
sxsw.com
Events & Experiences201–500United States
Runway
runway.com
AI / ML201–500United States
Poshmark
poshmark.com
Marketplaces & Sharing Economy501–1,000United States
Acumatica
acumatica.com
Enterprise Software501–1,000United States
SurveySparrow
surveysparrow.com
Market Research & Insights201–500United States
Pattern
pattern.com
Ecommerce & Online Retail1,001–5,000United States
Skan AI
skan.ai
Enterprise Software201–500United States
Veterans of Foreign Wars (VFW)
vfw.org
Civic, Religious & Membership10,001+United States
City of Los Angeles
linkpages.pro
Government & Public Sector10,001+United States
Cognition
cognition.ai
AI / ML51–200—
Reedsy
reedsy.com
Publishing & News11–50United Kingdom
Cresta
cresta.com
AI / ML501–1,000United States
California State University-Dominguez Hills
csudh.edu
Higher Education1,001–5,000United States
A Place for Mom
aplaceformom.com
Home & Elder Care501–1,000United States
Wispr Flow
wisprflow.ai
AI / ML51–200United States
SERHANT.
serhant.com
Real Estate (brokerage & services)51–200United States
Pebl
hellopebl.com
HR, Staffing & Recruiting501–1,000United States
M/I Homes, Inc.
mihomes.com
Construction & Contracting1,001–5,000United States
(ISSA) International Sports Sciences Association
issaonline.com
Training, Coaching & Vocational51–200United States
Bubble
bubble.io
Developer Tools & Platforms51–200United States
CFP Board
cfp.net
Civic, Religious & Membership51–200United States
GWI
gwi.com
Market Research & Insights501–1,000United Kingdom
BPM LLP
bpm.com
Accounting & Tax1,001–5,000United States
Upside
upside.com
Performance / Growth / Adtech201–500United States
fetchr
fetchr.us
Last-Mile & Delivery1,001–5,000United Arab Emirates
Turning Point USA
tpusa.com
Nonprofits & NGOs201–500United States
Bridgewater State University
bridgew.edu
Higher Education501–1,000United States
ECI Software Solutions
ecisolutions.com
Enterprise Software1,001–5,000United States
Acorns
acorns.com
Payments & Fintech501–1,000United States
Steer Health
steerhealth.io
Digital Health & Telehealth51–200United States
Orvis
orvis.com
Retail (physical / general)1,001–5,000United States
Massage Magazine
massagemag.com
Publishing & News11–50United States
Javvy Coffee
javvycoffee.com
Food & Beverage (CPG / manufacturing)51–200United States
Picus Security
picussecurity.com
Cybersecurity201–500United States
Get the complete list of 1,554 Vibe advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Vibe tag and who removed it. Book a call and we'll walk you through it.

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Vibe advertisers: common questions

Is this the total number of Vibe advertisers?

No. We detected the Vibe tag on 1,610 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Vibe?

In our comparison panel, 7% of sites with the MNTN tag also carry the Vibe tag, against 0.2% of the full panel. Next come Nextdoor Ads (5%), TVSquared (4%) and Spotify Ads (3%).

Which companies use Vibe for advertising?

They include NTT DATA, Inc., Micron Technology, NTT DATA, Miami Dade College and National Parks Conservation Association. The table on this page lists more.

How does Vibe compare to other ad platforms?

Within our 468,601-site tag-manager panel, Vibe ranks #3 of 4 connected TV platforms by detected sites — ahead of Roku Ads, behind TVSquared and MNTN.

More advertiser studies

Put the research to work

Selling to Vibe advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.