Advertiser study · Connected TV · Nov 2026

Who advertises on TVSquared?

A study of 2,486 company websites with the TVSquared tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#1 of 4Among connected TV platforms, ahead of MNTN, Vibe and Roku Ads.

Where adoption concentrates

12%of sites with the Roku Ads tag also carry the TVSquared tag, compared with 0% across the panel.

1,268,817
company websites analysed
2,486
domains with the TVSquared tag
#1
of 4 connected TV platforms
same websites for every platform
89%
headquartered in United States

Where TVSquared ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. TVSquared appears on 1,599 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • TVSquared0.3%
  • Nextdoor Ads0.2%
Connected TV
  • TVSquared0.3%
  • MNTN0.3%
  • Vibe0.2%
  • Roku Ads0.2%

Who advertises on TVSquared

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Nonprofits & NGOs168 · 8.3%
  • Social & Family Services126 · 6.2%
  • Events & Experiences121 · 6%
  • K-12 & Higher Education115 · 5.7%
  • Construction & Contracting114 · 5.6%
  • Financial Services (diversified)100 · 4.9%
  • Arts, Culture & Live Entertainment99 · 4.9%
  • Lending & Credit98 · 4.8%
  • Medical Practices & Clinics98 · 4.8%
  • Hotels, Lodging & Travel97 · 4.8%
By business model
  • B2C570 · 42%
  • B2B542 · 40%
  • Agency / Services363 · 27%
  • Enterprise / Sales-led200 · 15%
  • Manufacturer185 · 14%
  • SaaS153 · 11%
  • D2C114 · 8.5%
  • Distributor / Wholesale92 · 6.8%
By company size (employees)
  • 17 · <1%
  • 2–10181 · 7.6%
  • 11–50604 · 25%
  • 51–200686 · 29%
  • 201–500374 · 16%
  • 501–1,000204 · 8.5%
  • 1,001–5,000267 · 11%
  • 5,001–10,00037 · 1.5%
  • 10,001+32 · 1.3%
By headquarters country
  • United States1,949 · 89%
  • United Kingdom150 · 6.8%
  • Germany20 · <1%
  • Canada14 · <1%
  • Australia10 · <1%
  • Spain6 · <1%
  • Ireland6 · <1%
  • India5 · <1%
  • Netherlands4 · <1%
  • Switzerland3 · <1%

Which advertising audiences overlap most?

Sites with the Roku Ads tag are 35.5× as likely to carry the TVSquared tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • Roku Ads12% · 35.5×
  • Nextdoor Ads9.4% · 27.5×
  • MNTN7.9% · 23.2×
  • Vibe5.1% · 15.0×
  • Spotify Ads4.8% · 14.1×
  • The Trade Desk4.6% · 13.6×
  • Snapchat Ads3.5% · 10.2×
  • Reddit Ads2.2% · 6.5×
  • Pinterest Ads1.9% · 5.5×
  • TikTok Ads1.7% · 5.0×
  • Microsoft Ads1.1% · 3.2×
  • X Ads1.0% · 2.9×
  • ChatGPT Ads (OpenAI)1.0% · 2.8×
  • Meta Ads0.7% · 2.0×
  • Quora Ads0.7% · 1.9×
  • LinkedIn Ads0.5% · 1.3×
  • Google Ads0.4% · 1.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Insight Global
insightglobal.com
HR, Staffing & Recruiting10,001+United States
talabat
talabat.com
Last-Mile & Delivery1,001–5,000United Arab Emirates
Avery Dennison
averydennison.com
Packaging10,001+United States
Rivian
careers.rivian.com
Automotive & Mobility Manufacturing10,001+United States
Zoom
zoom.com
Productivity & Collaboration Tools5,001–10,000United States
Asana
asana.com
Productivity & Collaboration Tools1,001–5,000United States
HelloFresh
hellofresh.com
Food & Beverage (CPG / manufacturing)10,001+Germany
SentinelOne
sentinelone.com
Cybersecurity1,001–5,000United States
Franklin Templeton
franklinresources.com
Asset & Wealth Management5,001–10,000United States
Carnegie Mellon University
cmu.edu
K-12 & Higher Education5,001–10,000United States
American Cancer Society
cancer.org
Nonprofits & NGOs5,001–10,000United States
Virgin Voyages
virginvoyages.com
Hotels, Lodging & Travel1,001–5,000United States
The University of Texas at Arlington
uta.edu
K-12 & Higher Education1,001–5,000United States
Allica Bank
allica.bank
Banking501–1,000United Kingdom
Syracuse University
syracuse.edu
K-12 & Higher Education1,001–5,000United States
Hill's Pet Nutrition
hillspet.com
Food & Beverage (CPG / manufacturing)1,001–5,000United States
Miami Dade College
mdc.edu
K-12 & Higher Education5,001–10,000United States
The University of Texas at Dallas
utdallas.edu
Higher Education1,001–5,000United States
HubSpot Academy
academy.hubspot.com
E-Learning Providers1,001–5,000United States
ERGO
ergo.com
Insurance & Insurtech10,001+Germany
West Virginia University
wvu.edu
Higher Education5,001–10,000United States
Sonos, Inc.
sonos.com
Consumer Electronics1,001–5,000United States
CooperVision
coopervision.com
Medical Devices & Diagnostics5,001–10,000United States
Scout Motors Inc.
scoutmotors.com
Automotive & Mobility Manufacturing1,001–5,000United States
Taboola
taboola.com
Performance / Growth / Adtech1,001–5,000United States
Generac
generac.com
Electrical & Electronics Manufacturing5,001–10,000United States
Shield AI
shield.ai
Aerospace & Defense1,001–5,000United States
Klaviyo
klaviyo.com
Performance / Growth / Adtech1,001–5,000United States
Randstad UK
randstad.co.uk
HR, Staffing & Recruiting1,001–5,000United Kingdom
Old Dominion University
odu.edu
K-12 & Higher Education1,001–5,000United States
The University of Akron
uakron.edu
K-12 & Higher Education1,001–5,000United States
American Diabetes Association
diabetes.org
Nonprofits & NGOs201–500United States
Sam Houston State University
shsu.edu
K-12 & Higher Education5,001–10,000United States
Persimmon Homes
persimmonhomes.com
Construction & Contracting1,001–5,000United Kingdom
Ariat International
ariat.com
Fashion & Apparel1,001–5,000United States
Valvoline Inc.
vioc.com
Automotive & Mobility Manufacturing10,001+United States
AmTrust Financial Services, Inc.
amtrustfinancial.com
Insurance & Insurtech5,001–10,000United States
Help at Home
helpathome.com
Home & Elder Care10,001+United States
Bright Horizons
brighthorizons.com
Childcare & Family10,001+United States
Guesty
guesty.com
Property Management & Leasing501–1,000United States
Get the complete list of 2,408 TVSquared advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the TVSquared tag and who removed it. Book a call and we'll walk you through it.

Book a call →

TVSquared advertisers: common questions

Is this the total number of TVSquared advertisers?

No. We detected the TVSquared tag on 2,486 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use TVSquared?

In our comparison panel, 12% of sites with the Roku Ads tag also carry the TVSquared tag, against 0.3% of the full panel. Next come Nextdoor Ads (9%), MNTN (8%) and Vibe (5%).

Which companies use TVSquared for advertising?

They include Insight Global, talabat, Avery Dennison, Rivian and Zoom. The table on this page lists more.

How does TVSquared compare to other ad platforms?

Within our 468,601-site tag-manager panel, TVSquared ranks #1 of 4 connected TV platforms by detected sites — ahead of MNTN, Vibe and Roku Ads.

More advertiser studies

Put the research to work

Selling to TVSquared advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.