Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with RTB House?

A study of 1,353 company websites with the RTB House tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#11 of 19Among DSP and programmatic platforms, ahead of Basis, Beeswax and Feathr.

Where adoption concentrates

28%of sites with the AppLovin Axon tag also carry the RTB House tag, compared with 0% across the panel.

1,268,817
company websites analysed
1,353
domains with the RTB House tag
#11
of 19 DSP and programmatic platforms
same websites for every platform
11%
headquartered in United States

Where RTB House ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. RTB House appears on 1,172 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • RTB House0.3%
  • Nextdoor Ads0.2%
DSPs & programmatic
  • Google DV3605.3%
  • The Trade Desk2.4%
  • StackAdapt2.1%
  • AdRoll1.2%
  • Simpli.fi1.0%
  • Xandr Invest1.0%
  • Criteo0.8%
  • Yahoo DSP0.6%
  • Adform0.4%
  • Quantcast0.4%
  • RTB House0.3%
  • Basis0.2%
  • Beeswax0.2%
  • Feathr0.2%
  • Viant0.2%
  • Amazon DSP0.2%
  • MediaMath0.2%
  • GroundTruth0.2%
  • AppLovin Axon0.1%

Who advertises with RTB House

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Retail (physical / general)240 · 21%
  • Ecommerce & Online Retail222 · 20%
  • Fashion & Apparel197 · 17%
  • Hotels, Lodging & Travel99 · 8.8%
  • D2C / Consumer Brands89 · 7.9%
  • Home, Furniture & Décor70 · 6.2%
  • Marketplaces & Sharing Economy69 · 6.1%
  • Events & Experiences58 · 5.2%
  • Automotive & Mobility Manufacturing42 · 3.7%
  • Fitness, Sports & Recreation41 · 3.6%
By business model
  • B2C474 · 56%
  • B2B252 · 30%
  • Retailer209 · 25%
  • Ecommerce198 · 24%
  • D2C154 · 18%
  • Agency / Services126 · 15%
  • Manufacturer116 · 14%
  • Marketplace83 · 9.9%
By company size (employees)
  • 14 · <1%
  • 2–1088 · 7%
  • 11–50225 · 18%
  • 51–200300 · 24%
  • 201–500219 · 17%
  • 501–1,000146 · 12%
  • 1,001–5,000191 · 15%
  • 5,001–10,00041 · 3.3%
  • 10,001+45 · 3.6%
By headquarters country
  • United States124 · 11%
  • Türkiye106 · 9.3%
  • Germany88 · 7.7%
  • United Kingdom85 · 7.4%
  • Italy84 · 7.4%
  • France66 · 5.8%
  • India59 · 5.2%
  • Brazil53 · 4.6%
  • Spain46 · 4%
  • Poland35 · 3.1%

Which advertising audiences overlap most?

Sites with the AppLovin Axon tag are 111.0× as likely to carry the RTB House tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • AppLovin Axon28% · 111.0×
  • Criteo13% · 53.8×
  • Adform4.1% · 16.6×
  • Pinterest Ads3.4% · 13.7×
  • Snapchat Ads3.0% · 12.1×
  • TikTok Ads2.6% · 10.3×
  • Amazon DSP2.3% · 9.0×
  • ChatGPT Ads (OpenAI)2.2% · 8.8×
  • Xandr Invest2.2% · 8.8×
  • Google DV3602.1% · 8.5×
  • The Trade Desk1.8% · 7.3×
  • X Ads1.7% · 6.7×
  • Reddit Ads1.6% · 6.2×
  • Spotify Ads1.4% · 5.8×
  • Yahoo DSP1.4% · 5.5×
  • Microsoft Ads1.3% · 5.1×
  • Quantcast1.2% · 4.8×
  • Nextdoor Ads1.2% · 4.7×
  • Quora Ads0.5% · 2.2×
  • Meta Ads0.5% · 2.1×
  • AdRoll0.5% · 1.8×
  • Beeswax0.4% · 1.5×
  • StackAdapt0.3% · 1.2×
  • Google Ads0.3% · 1.1×
  • MediaMath0.3% · 1.1×
  • LinkedIn Ads0.2% · 0.8×
  • Basis0.2% · 0.7×
  • Viant0.1% · 0.4×
  • Simpli.fi0.0% · 0.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Cacau Show
cacaushow.com.br
Food & Beverage (CPG / manufacturing)10,001+Brazil
Inter
inter.co
Banking1,001–5,000Brazil
NEOM
neom.com
Real Estate Investment & Development1,001–5,000Saudi Arabia
C&A Brasil
cea.com.br
Retail (physical / general)10,001+Brazil
OYO
oyorooms.com
Hotels, Lodging & Travel5,001–10,000India
Falabella
falabella.com
Retail (physical / general)1,001–5,000Chile
Air Arabia
airarabia.com
Passenger Transport & Mobility1,001–5,000United Arab Emirates
Crypto.com
crypto.com
Emerging Tech (Web3 / AR-VR / Quantum / Space)1,001–5,000Singapore
banco BV
bv.com.br
Banking1,001–5,000Brazil
Ypê
ype.ind.br
Chemicals & Materials5,001–10,000Brazil
South China Morning Post SCMP
scmp.com
Publishing & News501–1,000Hong Kong
TIM Brasil
tim.com.br
Telecom & Connectivity10,001+Brazil
OPPO
oppo.com
Consumer Electronics10,001+China
Pharma Jobs (Pharma Wisdom Jobs)
pharmawisdom.co.in
HR, Staffing & Recruiting2–10India
Turkcell
turkcell.com.tr
Telecom & Connectivity5,001–10,000Türkiye
Bauducco
bauducco.com.br
Food & Beverage (CPG / manufacturing)5,001–10,000Brazil
ALDAR
aldar.com
Real Estate Investment & Development10,001+United Arab Emirates
Hepsiburada (NASDAQ: HEPS)
hepsiburada.com
Ecommerce & Online Retail1,001–5,000Türkiye
Cars24
cars24.com
Marketplaces & Sharing Economy5,001–10,000India
Farmácias Pague Menos
paguemenos.com.br
Pharmaceuticals10,001+Brazil
Axis Max Life Insurance Limited
axismaxlife.com
Insurance & Insurtech10,001+India
Reebok
reebok.com
Fashion & Apparel1,001–5,000United States
Oman Air
omanair.com
Aviation & Aerospace Services5,001–10,000Oman
Sodimac Colombia
homecenter.com.co
Retail (physical / general)5,001–10,000Colombia
Employment Hero
employmenthero.com
HR, Staffing & Recruiting501–1,000Australia
Saga Falabella
falabella.com.pe
Retail (physical / general)5,001–10,000Peru
TAP Air Portugal
flytap.com
Aviation & Aerospace Services5,001–10,000Portugal
Spinny
spinny.com
Marketplaces & Sharing Economy1,001–5,000India
Coppel
coppel.com
Retail (physical / general)10,001+Mexico
JetSMART Airlines
jetsmart.com
Passenger Transport & Mobility501–1,000Chile
Entel
entel.cl
Telecom & Connectivity1,001–5,000Chile
Telkom
telkom.co.za
Telecom & Connectivity10,001+South Africa
takealot.com
takealot.com
Ecommerce & Online Retail1,001–5,000South Africa
EDF (UK)
edfenergy.com
Utilities & Power10,001+United Kingdom
CareerViet.vn
careerviet.vn
HR, Staffing & Recruiting51–200Vietnam
E.Leclerc
e.leclerc
Grocery & Convenience10,001+France
O Boticário
oboticario.com.br
Beauty & Personal Care1,001–5,000Brazil
eXtra (United Electronics Co.)
extra.com
Consumer Electronics1,001–5,000Saudi Arabia
Koton
koton.com
Fashion & Apparel5,001–10,000Türkiye
MadeiraMadeira
madeiramadeira.com.br
Home, Furniture & Décor1,001–5,000Brazil
Get the complete list of 1,285 RTB House advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the RTB House tag and who removed it. Book a call and we'll walk you through it.

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RTB House advertisers: common questions

Is this the total number of RTB House advertisers?

No. We detected the RTB House tag on 1,353 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use RTB House?

In our comparison panel, 28% of sites with the AppLovin Axon tag also carry the RTB House tag, against 0.3% of the full panel. Next come Criteo (13%), Adform (4%) and Pinterest Ads (3%).

Which companies use RTB House for advertising?

They include Cacau Show, Inter, NEOM, C&A Brasil and OYO. The table on this page lists more.

How does RTB House compare to other ad platforms?

Within our 468,601-site tag-manager panel, RTB House ranks #11 of 19 DSP and programmatic platforms by detected sites — ahead of Basis, Beeswax, Feathr, Viant and Amazon DSP, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

More advertiser studies

Put the research to work

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