Who advertises on Spotify?
A study of 3,816 company websites with the Spotify Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#12 of 14By tag adoption in the comparison panel, ahead of Quora Ads and Nextdoor Ads.
24%of sites with the AdSwizz tag also carry the Spotify Ads tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 3,816
- domains with the Spotify Ads tag
- #12
- of 14 ad platforms same websites for every platform
- 45%
- headquartered in United States
Where Spotify ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Spotify appears on 3,451 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Spotify
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the AdSwizz tag are 32.4× as likely to carry the Spotify Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- AdSwizz24% · 32.4×
- Snapchat Ads11% · 14.6×
- Nextdoor Ads8.4% · 11.4×
- Quora Ads8.0% · 10.8×
- The Trade Desk7.7% · 10.5×
- Reddit Ads7.0% · 9.5×
- TikTok Ads6.1% · 8.2×
- Pinterest Ads4.9% · 6.6×
- ChatGPT Ads (OpenAI)4.1% · 5.6×
- X Ads3.8% · 5.2×
- Microsoft Ads2.6% · 3.6×
- LinkedIn Ads1.7% · 2.3×
- Meta Ads1.6% · 2.1×
- Google Ads0.8% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
Mercado Libre careers-meli.mercadolibre.com | Ecommerce & Online Retail | 10,001+ | Argentina |
InfoJobs infojobs.com.br | HR, Staffing & Recruiting | 201–500 | Brazil |
Unimed do Brasil unimed.coop.br | Hospitals & Health Systems | 201–500 | Brazil |
Votorantim Cimentos votorantimcimentos.com.br | Building Materials | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
NPR npr.org | Publishing & News | 1,001–5,000 | United States |
Infineon Technologies infineon.com | Hardware, Semiconductors & IoT | 10,001+ | Germany |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
CARE care.org | Nonprofits & NGOs | 5,001–10,000 | United States |
Oxfam oxfam.org.uk | Nonprofits & NGOs | 5,001–10,000 | United Kingdom |
Deel deel.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
Crumbl crumbl.com | Restaurants & Food Service | 10,001+ | United States |
banco BV bv.com.br | Banking | 1,001–5,000 | Brazil |
Nikkei Asia asia.nikkei.com | Publishing & News | 1,001–5,000 | Japan |
MRV mrv.com.br | Real Estate Investment & Development | 10,001+ | Brazil |
Serasa Experian serasaexperian.com.br | Data & Analytics | 1,001–5,000 | Brazil |
Arm arm.com | Hardware, Semiconductors & IoT | 5,001–10,000 | United Kingdom |
Discovery Limited discovery.co.za | Insurance & Insurtech | 5,001–10,000 | South Africa |
Zoom zoom.com | Productivity & Collaboration Tools | 5,001–10,000 | United States |
Purdue University purdue.edu | Higher Education | 10,001+ | United States |
Tide tide.co | Banking | 1,001–5,000 | United Kingdom |
ENGIE Brasil engie.com.br | Utilities & Power | 1,001–5,000 | Brazil |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Senac sp.senac.br | Higher Education | 5,001–10,000 | Brazil |
Stanford University Graduate School of Business gsb.stanford.edu | K-12 & Higher Education | 201–500 | United States |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
Elastic elastic.co | Developer Tools & Platforms | 1,001–5,000 | United States |
Zscaler zscaler.com | Cybersecurity | 5,001–10,000 | United States |
Centro Universitário Internacional UNINTER uninter.com | Higher Education | 1,001–5,000 | Brazil |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Miro miro.com | Productivity & Collaboration Tools | 1,001–5,000 | United States |
Eurofirms Group | People first eurofirms.com | HR, Staffing & Recruiting | 1,001–5,000 | Spain |
Ripple ripple.com | Payments & Fintech | 1,001–5,000 | United States |
UC San Diego ucsd.edu | Higher Education | 10,001+ | United States |
The Mom Project themomproject.com | HR, Staffing & Recruiting | 51–200 | United States |
insightsoftware insightsoftware.com | Enterprise Software | 1,001–5,000 | United States |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Coderhouse coderhouse.com | Education | 51–200 | Argentina |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Spotify Ads tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →How to check a site for the Spotify Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for pixel.byspotify.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for pixel.byspotify.com.
Spotify advertisers: common questions
Is this the total number of Spotify advertisers?
No. We detected the Spotify Ads tag on 3,816 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Spotify?
In our comparison panel, 24% of sites with the AdSwizz tag also carry the Spotify Ads tag, against 0.7% of the full panel. Next come Snapchat Ads (11%), Nextdoor Ads (8%) and Quora Ads (8%).
Which companies use Spotify for advertising?
They include GE Vernova, Mercado Libre, InfoJobs, Unimed do Brasil and Votorantim Cimentos. The table on this page lists more.
How does Spotify compare to other ad platforms?
Within our 468,601-site tag-manager panel, Spotify ranks #12 of 14 major ad platforms by detected sites — ahead of Quora Ads and Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is pixel.byspotify.com?
It serves Spotify pixel — the tag advertisers add so Spotify can measure ad clicks and conversions on their own site. Its presence means a site has set up Spotify Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Spotify Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "pixel.byspotify.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
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