Who advertises with Taboola?
A study of 4,909 company websites with the Taboola tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#1 of 3Among native ad platforms, ahead of Outbrain and Teads.
36%of sites with the Outbrain tag also carry the Taboola tag, compared with 1% across the panel.
- 1,268,817
- company websites analysed
- 4,909
- domains with the Taboola tag
- #1
- of 3 native ad platforms same websites for every platform
- 25%
- headquartered in United States
Where Taboola ranks
Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Taboola appears on 4,330 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Taboola
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Outbrain tag are 39.3× as likely to carry the Taboola tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Outbrain36% · 39.3×
- Teads11% · 12.1×
- Quora Ads9.0% · 9.8×
- Nextdoor Ads7.5% · 8.1×
- X Ads6.1% · 6.6×
- Spotify Ads5.8% · 6.3×
- Snapchat Ads5.6% · 6.1×
- Pinterest Ads5.6% · 6.0×
- TikTok Ads5.5% · 5.9×
- The Trade Desk5.3% · 5.7×
- Reddit Ads5.0% · 5.4×
- ChatGPT Ads (OpenAI)4.6% · 5.0×
- Microsoft Ads3.3% · 3.5×
- Meta Ads1.8% · 2.0×
- LinkedIn Ads1.6% · 1.8×
- Google Ads1.0% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
GE ge.com | Aerospace & Defense | 10,001+ | United States |
Axis Bank axis.bank.in | Banking | 10,001+ | India |
FGV - Fundação Getulio Vargas fgv.br | K-12 & Higher Education | 1,001–5,000 | Brazil |
GE Aerospace geaerospace.com | Aerospace & Defense | 10,001+ | United States |
BYJU'S byjus.com | EdTech & E-Learning | 10,001+ | India |
Aon aon.com | Insurance & Insurtech | 10,001+ | United Kingdom |
ACCIONA acciona.com | Renewable Energy & Cleantech | 10,001+ | Spain |
Valor Econômico S/A valor.globo.com | Publishing & News | 201–500 | Brazil |
Raízen raizen.com.br | Renewable Energy & Cleantech | 10,001+ | Brazil |
Hero MotoCorp heromotocorp.com | Automotive & Mobility Manufacturing | 1,001–5,000 | India |
Rio Tinto riotinto.com | Oil, Gas & Mining | 10,001+ | United Kingdom |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
repsol repsol.com | Oil, Gas & Mining | 10,001+ | Spain |
Computerworld computerworld.com | Publishing & News | 51–200 | United States |
CNET cnet.com | Internet Media & Social Platforms | 201–500 | United States |
Mashable mashable.com | Internet Media & Social Platforms | 201–500 | United States |
Singapore Airlines singaporeair.com | Aviation & Aerospace Services | 10,001+ | Singapore |
banco BV bv.com.br | Banking | 1,001–5,000 | Brazil |
University of Washington uw.edu | K-12 & Higher Education | 10,001+ | United States |
UOB uobgroup.com | Banking | 10,001+ | Singapore |
Togg togg.com.tr | Automotive & Mobility Manufacturing | 1,001–5,000 | Türkiye |
PagBank pagbank.com.br | Payments & Fintech | 5,001–10,000 | Brazil |
Greenpeace greenpeace.org | Nonprofits & NGOs | 1 | Netherlands |
NLB Services nlbservices.com | IT Services & Consulting | 5,001–10,000 | United States |
Flash flashapp.com.br | HR, Staffing & Recruiting | 501–1,000 | Brazil |
Heidrick & Struggles heidrick.com | HR, Staffing & Recruiting | 1,001–5,000 | United States |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Turkcell turkcell.com.tr | Telecom & Connectivity | 5,001–10,000 | Türkiye |
Equinix equinix.com | IT Services & Consulting | 10,001+ | United States |
Docusign docusign.com | Legal Services & Legaltech | 5,001–10,000 | United States |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Incedo Inc. incedoinc.com | IT Services & Consulting | 1,001–5,000 | United States |
Nakheel nakheel.com | Real Estate Investment & Development | 1,001–5,000 | United Arab Emirates |
ALO aloyoga.com | Fashion & Apparel | 501–1,000 | United States |
ACTION CONTRE LA FAIM actioncontrelafaim.org | Nonprofits & NGOs | 1,001–5,000 | France |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
Huawei Consumer Business Group consumer.huawei.com | Consumer Electronics | 10,001+ | China |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Policybazaar.com policybazaar.com | Insurance & Insurtech | 10,001+ | India |
Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Taboola tag and who removed it. Book a call and we'll walk you through it.
Book a call →company_tech on gtm.dev →Taboola advertisers: common questions
Is this the total number of Taboola advertisers?
No. We detected the Taboola tag on 4,909 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Taboola?
In our comparison panel, 36% of sites with the Outbrain tag also carry the Taboola tag, against 0.9% of the full panel. Next come Teads (11%), Quora Ads (9%) and Nextdoor Ads (8%).
Which companies use Taboola for advertising?
They include GE, Axis Bank, FGV - Fundação Getulio Vargas, GE Aerospace and BYJU'S. The table on this page lists more.
How does Taboola compare to other ad platforms?
Within our 468,601-site tag-manager panel, Taboola ranks #1 of 3 native ad platforms by detected sites — ahead of Outbrain and Teads.
More advertiser studies
Put the research to work
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