Advertiser study · Native · Nov 2026

Who advertises with Teads?

A study of 1,362 company websites with the Teads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#3 of 3Among native ad platforms, behind Taboola and Outbrain.

Where adoption concentrates

6%of sites with the Outbrain tag also carry the Teads tag, compared with 0% across the panel.

1,268,817
company websites analysed
1,362
domains with the Teads tag
#3
of 3 native ad platforms
same websites for every platform
19%
headquartered in France

Where Teads ranks

Share of the 468,601 sites in our tag-manager panel with each platform’s tag. Teads appears on 1,296 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads42%
  • LinkedIn Ads26%
  • Microsoft Ads14%
  • TikTok Ads6.4%
  • ChatGPT Ads (OpenAI)4.1%
  • Reddit Ads3.5%
  • X Ads3.4%
  • Pinterest Ads2.8%
  • The Trade Desk2.4%
  • Snapchat Ads1.8%
  • Spotify Ads0.7%
  • Quora Ads0.6%
  • Teads0.3%
  • Nextdoor Ads0.2%
Native
  • Taboola0.9%
  • Outbrain0.5%
  • Teads0.3%

Who advertises with Teads

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Hotels, Lodging & Travel180 · 15%
  • Events & Experiences167 · 14%
  • Restaurants & Food Service111 · 9.3%
  • Medical Practices & Clinics100 · 8.4%
  • Hospitals & Health Systems99 · 8.3%
  • Public Health82 · 6.9%
  • Fashion & Apparel82 · 6.9%
  • Automotive & Mobility Manufacturing82 · 6.9%
  • Retail (physical / general)79 · 6.6%
  • Arts, Culture & Live Entertainment61 · 5.1%
By business model
  • B2C422 · 54%
  • B2B339 · 44%
  • Manufacturer155 · 20%
  • Retailer116 · 15%
  • Agency / Services114 · 15%
  • D2C92 · 12%
  • SaaS60 · 7.7%
  • Enterprise / Sales-led52 · 6.7%
By company size (employees)
  • 15 · <1%
  • 2–1056 · 4.3%
  • 11–50264 · 20%
  • 51–200329 · 25%
  • 201–500216 · 17%
  • 501–1,000148 · 11%
  • 1,001–5,000181 · 14%
  • 5,001–10,00038 · 2.9%
  • 10,001+68 · 5.2%
By headquarters country
  • France230 · 19%
  • United States174 · 14%
  • Italy131 · 11%
  • United Kingdom119 · 9.9%
  • Spain50 · 4.2%
  • United Arab Emirates46 · 3.8%
  • Switzerland42 · 3.5%
  • Germany37 · 3.1%
  • Australia31 · 2.6%
  • Netherlands27 · 2.3%

Which advertising audiences overlap most?

Sites with the Outbrain tag are 22.3× as likely to carry the Teads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • Outbrain6.2% · 22.3×
  • Taboola3.3% · 12.1×
  • Snapchat Ads3.1% · 11.4×
  • Spotify Ads3.1% · 11.1×
  • The Trade Desk2.4% · 8.6×
  • Quora Ads2.2% · 8.0×
  • TikTok Ads2.1% · 7.6×
  • X Ads1.9% · 6.7×
  • Pinterest Ads1.8% · 6.5×
  • Reddit Ads1.7% · 6.2×
  • Nextdoor Ads1.3% · 4.6×
  • Microsoft Ads1.2% · 4.3×
  • ChatGPT Ads (OpenAI)1.1% · 4.1×
  • Meta Ads0.6% · 2.2×
  • LinkedIn Ads0.6% · 2.1×
  • Google Ads0.3% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
CNN
cnn.com
Broadcasting & Streaming1,001–5,000United States
NielsenIQ
niq.com
Market Research & Insights10,001+United States
Slack
slack.com
Productivity & Collaboration Tools1,001–5,000United States
Bradesco Seguros
bradescoseguros.com.br
Insurance & Insurtech5,001–10,000Brazil
Philip Morris International
pmi.com
Diversified / Other Manufacturing10,001+Switzerland
Eni
eni.com
Oil, Gas & Mining10,001+Italy
C&A Brasil
cea.com.br
Retail (physical / general)10,001+Brazil
Atlas Copco
atlascopco.com
Industrial Machinery & Equipment10,001+Sweden
PT HM Sampoerna Tbk.
sampoerna.com
Food & Beverage (CPG / manufacturing)10,001+Indonesia
Fairmont Hotels & Resorts
fairmont.com
Hotels, Lodging & Travel10,001+United States
Singapore Airlines
singaporeair.com
Aviation & Aerospace Services10,001+Singapore
Nikkei Asia
asia.nikkei.com
Publishing & News1,001–5,000Japan
HEINEKEN MÉXICO
heinekenmexico.com
Food & Beverage (CPG / manufacturing)10,001+Mexico
Discovery Limited
discovery.co.za
Insurance & Insurtech5,001–10,000South Africa
Togg
togg.com.tr
Automotive & Mobility Manufacturing1,001–5,000Türkiye
BALENCIAGA
balenciaga.com
Fashion & Apparel1,001–5,000France
PagBank
pagbank.com.br
Payments & Fintech5,001–10,000Brazil
OPPO
oppo.com
Consumer Electronics10,001+China
Giorgio Armani
armani.com
Fashion & Apparel10,001+Italy
Grupo SURA
gruposura.com
Asset & Wealth Management51–200Colombia
Lucid Motors
lucidmotors.com
Automotive & Mobility Manufacturing1,001–5,000United States
Aston Martin Lagonda Ltd
astonmartin.com
Automotive & Mobility Manufacturing1,001–5,000United Kingdom
ITC Hotels Limited
itchotels.com
Hotels, Lodging & Travel10,001+India
Huawei Consumer Business Group
consumer.huawei.com
Consumer Electronics10,001+China
Philippine Airlines
philippineairlines.com
Aviation & Aerospace Services5,001–10,000Philippines
GEMS Education
gemseducation.com
Education Administration Programs10,001+United Arab Emirates
Fever
feverup.com
Events & Experiences1,001–5,000Spain
Van Cleef & Arpels
vancleefarpels.com
Fashion & Apparel1,001–5,000France
Motorola Mobility (a Lenovo Company)
motorola.com
Consumer Electronics1,001–5,000United States
JDE Peet's
jdepeets.com
Food & Beverage (CPG / manufacturing)10,001+Netherlands
AVEVA
aveva.com
Enterprise Software5,001–10,000United Kingdom
Pacífico Seguros
pacifico.com.pe
Insurance & Insurtech1,001–5,000Peru
Universidad Peruana de Ciencias Aplicadas
upc.edu.pe
Higher Education1,001–5,000Peru
Saga Falabella
falabella.com.pe
Retail (physical / general)5,001–10,000Peru
JetBlue
jetblue.com
Aviation & Aerospace Services10,001+United States
New Murabba
newmurabba.com
Real Estate Investment & Development201–500Saudi Arabia
Wounded Warrior Project
woundedwarriorproject.org
Nonprofits & NGOs501–1,000United States
NHC
nhc.sa
Real Estate Investment & Development501–1,000Saudi Arabia
Dubai Properties (DP)
dp.ae
Real Estate Investment & Development5,001–10,000United Arab Emirates
Beam Suntory
beamsuntory.com
Food & Beverage (CPG / manufacturing)1,001–5,000United States
Get the complete list of 1,314 Teads advertisers

Every company we've detected, filterable by sector, size and location, with the marketing leaders to contact. And it's a live list: we re-scan monthly, so you see who just added the Teads tag and who removed it. Book a call and we'll walk you through it.

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Teads advertisers: common questions

Is this the total number of Teads advertisers?

No. We detected the Teads tag on 1,362 domains among 1,268,817 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Teads?

In our comparison panel, 6% of sites with the Outbrain tag also carry the Teads tag, against 0.3% of the full panel. Next come Taboola (3%), Snapchat Ads (3%) and Spotify Ads (3%).

Which companies use Teads for advertising?

They include CNN, NielsenIQ, Slack, Bradesco Seguros and Philip Morris International. The table on this page lists more.

How does Teads compare to other ad platforms?

Within our 468,601-site tag-manager panel, Teads ranks #3 of 3 native ad platforms by detected sites, behind Taboola and Outbrain.

More advertiser studies

Put the research to work

Selling to Teads advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.